Tourism Media Relations Strategist

Job Description

Job Description

Tourism Media Relations Strategist

Do you turn destinations into stories editors can’t resist? Are you as comfortable crafting a pitch as you are leading a client meeting? Would you rather build a smarter path to results than follow yesterday’s playbook?

Anchor Staffing is recruiting on behalf of a boutique PR agency devoted to travel and tourism—think hotels, resorts, destinations, and brands that move people. This team pairs business-savvy with bold creativity, taking on selective clients and building long-term partnerships.

Hands-on by design, this position balances strategy, client service, and execution. You’ll write, pitch, present, and travel—while owning the day-to-day and pushing work forward. Hiring level is flexible (Account Executive or Senior Account Executive) depending on experience and account leadership.

• Can you run point on client communications, timelines, and deliverables?
• Do you develop PR programs that advance concrete business goals?
• Are you skilled at uncovering the story and shaping distinctive angles?
• Do you cultivate genuine media relationships—not just lists?
• Can you write persuasive pitches, press materials, talking points, and presentations?
• Will you actively pursue coverage that matters?
• Do you bring proactive recommendations and fresh ideas to clients and teams?
• Are you energized by brainstorms, planning, and presenting?
• Can you travel for press trips, media events, and on-site client experiences—and keep all accounts moving?
• Do you receive feedback well and drive work from idea to outcomes?

• Focused account portfolios—quality over quantity
• Your perspective matters—real ownership and influence
• Creative, non-cookie-cutter PR—challenge assumptions
• Experiential fieldwork—host press trips and destination events
• Supportive team—share leads, lend hands, and celebrate wins
• Growth—direct feedback, strategic guidance, and expanding responsibility

• Several years of PR experience with direct client/account ownership
• Proven media relations, pitching, writing, storytelling, and strategic planning strength
• Comfort managing multiple accounts and leading client communications
• Agency experience strongly preferred
• Highly valued domain experience: travel, tourism, hospitality, hotels, resorts, destinations
• Media relationship-building skills beyond a contact database
• Outstanding writing, communication, presentation, organization, and judgment
• Ability to challenge the obvious and translate goals into compelling narratives or activations
• Confident, resilient, creative, people-first, and accountable
• Open to candid feedback and quick to apply it

• Hybrid schedule: in office Monday, Wednesday, and Thursday (9:00 AM–5:30 PM); work from home Tuesday and Friday
• Summer Fridays: office closes at 2:00 PM from June 21 through Labor Day weekend

Expect primarily experiential travel—press trips, media events, and on-site client work. Cadence typically averages once every 4–6 weeks for around three nights. You’ll remain responsive and keep multiple accounts progressing while away.

• New Business Commission: 10% of monthly retainer fees on new business you generate, paid for the duration of the client contract while you are employed by the agency
• Health Insurance: 50% company-paid; 100% company-paid after three years
• Vision & Dental: optional; 100% company-paid after one year
• 401(k): Safe Harbor company match
• 25+ paid days off each year, including vacation, paid holidays, sick time, mental health days, personal time, your birthday, and additional floating/work-from-home days
• Culture events, team activities, and ongoing learning

Looking for a place where your ideas matter and your work moves the needle? Apply and let’s start the conversation.