Senior Product Manager, New Verticals

Senior Product Manager, New Verticals

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

We're looking for a seasoned Sr. PM to drive our Gym vertical. As PM for Gym, you'll own the full product strategy for one of the most ambitious bets in our New Verticals organization. That means 0→1 product work, business model discovery, and building for both sides of a marketplace: gym-goers who want seamless access, and gym operators who need a genuine growth partner. This is a high-visibility role with a greenfield opportunity.

This role is a good fit if you…

• Have gone 0→1 and driven a product to product-market fit in a new or undefined space
• Have built for both sides of a marketplace — B2C and B2B
• Bring strong business acumen — can navigate business model uncertainty and make tough trade-offs
• Are technically sharp and can weigh in on architectural decisions and independently interpret data
• Have a rigorous experimentation track record: you know how to design a good test and learn fast from the results
• Communicate with clarity across audiences — engineers, executives, and external partners alike
• Are execution-focused and know how to unblock teams while balancing speed and quality
• Have deep consumer empathy and act as a true product owner with a high bar for craft and detail
• Leverage AI to multiply your impact

Key Responsibilities

• Lead product strategy for the Gym vertical
  • Define a clear vision aligned with company goals and user needs
  • Drive business-model discovery — figure out how ClassPass creates and captures value here
  • Prioritize ruthlessly, balancing near-term wins with long-term bets
• Build for both sides of the marketplace
  • Develop deep empathy for gym-goers and gym operators alike
  • Build consumer products that are intuitive and operator tools that genuinely help gyms grow
  • Partner with UX and research across both surfaces
• Execute with excellence
  • Own the product lifecycle end-to-end: discovery through post-launch optimization
  • Collaborate with engineering on feasibility, quality, and speed
  • Drive transparency through strong documentation and cross-team communication
• Engage and align stakeholders
  • Communicate vision, roadmap, and progress to senior leadership
  • Build relationships with gym operator partners; gather feedback to shape the roadmap
  • Partner with marketing and sales on positioning and launches

Skills & experience

• 5+ years of PM experience, with a meaningful portion in 0→1 or new-business contexts
• A strong track record building high-quality products on both sides of a marketplace — consumer-facing and operator/partner-facing; B2B2C experience is a strong plus
• Deep experience with consumer mobile apps
• Technically and analytically sharp: you understand how products are built, can query data independently, and have run large-scale experiments
• Sharp product intuition grounded in user research and data
• Excellent communicator — across engineering, design, data science, business, and external partners
• Experience in agile, full-stack product teams from discovery through delivery

What you'll accomplish

By the end of year one, you'll have shipped meaningful product to both sides of the marketplace, have early signals on PMF, and be able to articulate a clear thesis for where our Gym product goes next.

Pay Transparency

It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $130,000 to $185,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.