Marketing Coordinator

Overview Ranch bot is seeking a Marketing Coordinator to become part of an exciting start-up business and exceptional team. Location: Fort Worth, Texas, USA Position Type: Full-Time Permanent Reports To: Marketing Manager Date: TBD Company Description Ranchbot is a fast-scaling Agritech company leading the evolution of agricultural technology. Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping ranchers rethink how they manage their water ecosystems and related infrastructure, and is enhancing productivity, profitability, and sustainability in American agribusinesses. Ranchbot’s award-winning technology is designed to be installed quickly by the customer without technical support and is made in Richardson, Texas. Its monitors work anywhere in the world by using leading satellite networks or, if available, connect to local cellular networks. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard. Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing activities across the states. It is now expanding its core water monitoring offering to include a range of its own and third-party technologies, including sensors for Rainfall, Flow, Pressure, Cameras, Pump Control, Trough monitors, and more. The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it into actionable insights that inform better ranch management decisions and actively engage customers to improve asset and resource utilization. Role Description We are seeking a Marketing Coordinator who thrives in a fast-paced, scale-up environment and is eager to master all facets of marketing through hands-on work. This role spans social media, content, campaign coordination, analytics, and CRM operations — giving you broad exposure to how marketing drives growth in an AgTech startup. You'll have the opportunity to shape the marketing function, not just execute it. We value innovative thinking, a willingness to challenge the status quo, and the proactive contribution of new ideas. Whether it's testing a new campaign tactic, streamlining a process, or identifying an untapped channel, you'll have the autonomy to experiment and drive impact. To be successful in this role, you excel at organization, are detail-oriented with strong communication skills, balance the day-to-day rigor with creative problem-solving, and have a genuine curiosity to learn, grow, and make your mark on a scaling company. Key Responsibilities Social Media Management & Engagement – Plan and schedule engaging content across Ranchbot’s social platforms. Actively engage with customers, respond to comments/messages, and foster community conversations. Manage event-related posts on social media before, during, and after events to maximize visibility and engagement. Content Development – Write and edit content for blogs, newsletters, website updates, and marketing collateral. Ensure brand voice and messaging remain consistent across all channels. Campaign Operations & Coordination – Coordinate cross-channel campaign timelines (email, web, events, social, paid), including briefs, asset tracking, quality assurance, and post-campaign wrap-ups. Own campaign calendars and ensure timely delivery of assets across marketing and sales touchpoints. Build and maintain campaign project documentation, including status updates, timelines, and stakeholder communications. Analytics, Reporting & Performance Tracking – Track campaign performance using tools such as GA, social analytics platforms, email marketing software, and other tools. Provide regular reports and actionable insights to the marketing and sales team on engagement, reach, lead quality, and conversion metrics. Support A/B tests and experiments to continuously improve engagement, click-through rates, and overall results. Assist with CRM and marketing database management, including contact updates, list segmentation, and campaign tagging. Coordinate with Marketing lead and sales team on lead follow-up, feedback loops, and marketing-qualified lead handoffs following established customer journey processes. Maintain clean data hygiene practices to ensure accurate reporting and effective lead nurturing. Public Relations & Communications – Coordinate with Ranchbot’s PR team to support media opportunities, press releases, and maintain a rolling communications calendar to align PR, digital, event, and social media activities. Support daily marketing activities, agency coordination, and project execution. Own the marketing calendar and coordinate tasks across internal stakeholders and external vendors to ensure on-time delivery of campaigns and content; support the internal events function. Contribute ideas and feedback to improve Ranchbot’s marketing strategy continuously. Use project management tools to track tasks, deadlines, and cross-functional dependencies. Qualifications 3+ years of marketing, communications, or social media experience, preferably in a growth-focused organization. Strong writing, editing, and storytelling skills across multiple platforms. Experience managing social media channels and direct customer engagement. Familiarity with event promotion and live event posting on social platforms. Excellent organizational skills with the ability to manage multiple projects simultaneously. Strong attention to detail, both written and numerical. Comfortable working in a fast-changing, entrepreneurial environment. Bonus Skills (Nice-to-Have): Familiarity with WordPress, Google Analytics, and SEO tools. Fundamental understanding of email campaign platforms. Experience with basic project management tools (we currently use Monday.com) is a plus. Familiarity with CRM platforms and marketing automation tools is a plus. Highly Valued: A passion for agriculture and technology is HIGHLY VALUED. At Ranchbot, we believe in an agile, collaborative approach to building solutions that make a difference in agriculture. This role offers the opportunity to take a hands-on position in a growing Agritech company, expand your skills, and play a meaningful part in shaping how we engage with our customers and partners. If you’re a creative, driven marketing professional ready to make an impact, we’d love to hear from you. Please submit your resume, cover letter, and a 3–5 sentence statement explaining why you are a good fit for the role to View email address on click.appcast.io. #J-18808-Ljbffr