Director, Product Management (San Francisco)
Frame.io
The Opportunity
Typography is core to how ideas are expressed. If you’re passionate about beautifully created design, have deep curiosity about what AI can do, and take personal responsibility for creating products that people love; then this may be the role for you! At Adobe, we are rapidly transforming how typography is created, discovered, customized, and experienced. The Adobe Fonts and Type team plays a foundational role across Adobe’s entire suite of creative tools, and we are looking for a Director of Product Management to lead typography into the era of generative and AI‑assisted design.
In this role, we are looking for a proven visionary and technically proficient individual to lead the next wave of innovation; championing a clear product vision for typography that is deeply integrated with Adobe Firefly, Acrobat, Express, and the whole of Creative Cloud enabling creators to work faster, explore more freely, and express themselves with greater control and trust. You will lead a team of Product Managers who deliver typography solutions and experiences that scale across Adobe’s ecosystem.
What You’ll Do
Define Typography’s Role in Adobe’s AI Strategy
- Establish a long‑term vision for how typography evolves alongside generative workflows, including type creation, transformation, personalization, and intelligent layout.
- Define how AI can enhance typographic exploration and craft—without eroding authorship, intent, or typographic quality.
- Partner closely with leadership across multiple teams, including Adobe Research, to ensure typography is a first‑class citizen in Adobe’s generative AI platform strategy.
Lead Product Strategy Across Creative Cloud
- Own the end‑to‑end product strategy for Adobe Fonts and typography capabilities across Creative Cloud applications.
- Align typography roadmaps with broader Creative Cloud AI initiatives, including cross‑app consistency, shared models, and platform services.
- Find opportunities where typography can unlock differentiated Creative Cloud experiences—such as smarter font discovery, adaptive typography, and AI‑assisted build systems.
Build & Lead High‑Impact Product Teams
- Lead, mentor, and scale a team of Product Managers, setting clear expectations around strategy, execution, and impact.
- Empower PMs to partner deeply with Design, Engineering, Research, and Data Science to ship new innovation in creative ability and user experience.
- Create a culture of strong product thinking, rapid learning, and high creative standards.
Champion Creators & Craft
- Represent the voice of designers, typographers, and creative professionals in all product decisions.
- Balance automation and assistance with respect for typographic nuance, global languages, and accessibility.
- Invest in research and experimentation to understand how AI can elevate—not flatten—typographic expression.
Measure & Communicate Impact
- Define success metrics that reflect creative empowerment, adoption of AI‑powered features, and long‑term platform health.
- Clearly communicate strategy, progress, and findings to executive collaborators and cross‑functional partners.
What You Bring
Product Leadership Experience
- 10+ years of product management experience, including leadership of multiple Product Managers.
- Proven success defining and accomplishing strategy for platform or ecosystem‑scale products.
- Experience working across complex, matrixed organizations.
AI & Creative Technology Fluency
- Solid understanding of AI/ML concepts as applied to creative tools and workflows.
- Experience partnering with ML, data, or applied research teams to ship AI‑powered products.
- Clear point of view on how generative AI should augment human creativity.
Strategic & Systems Thinking
- Ability to connect typography, design systems, AI platforms, and business outcomes into a cohesive strategy.
- Comfort operating in ambiguity and shaping direction in rapidly evolving spaces.
- Strong product judgment and prioritization skills.
Leadership & Communication
- Inspiring people manager with a track record of developing product talent.
- Excellent communicator who can align executives, partners, and teams around a shared vision.
- Skilled at translating complex technical and AI concepts into clear product narratives.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Equal Employment Opportunity
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Accessibility Statement
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on apply.placed-app.com or call View phone number on apply.placed-app.com.
Expected Pay Range
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $172,400 – $334,500 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $231,000 - $334,500. In Washington, the pay range for this position is $211,000 - $305,500.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.
State‑Specific Notices
California
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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