Sr. Copywriter

Our client is seeking a Senior Copywriter for a hybrid role in New York City, working 3 days onsite Tuesday through Thursday. You should bring 5+ years of copywriting experience across performance marketing, advertising, growth marketing, direct response, or digital marketing. This role requires a strategic, performance-minded writer who can balance brand storytelling with conversion-focused messaging. You will develop integrated campaigns, messaging platforms, headlines, and creative concepts that drive awareness, qualified leads, applications, event registrations, and enrollment. Your work will span paid social, display, search, landing pages, video, email, CRM, SMS, direct mail, retargeting, and nurture campaigns. You must understand customer journeys, audience segmentation, marketing funnels, and conversion optimization. Experience using campaign data, audience insights, A/B testing, and creative experimentation to refine messaging and improve performance is essential. The ideal candidate has a strong portfolio demonstrating measurable business results and can collaborate closely with designers, art directors, marketers, strategists, media buyers, and analysts. Experience with education, consumer marketing, mission-driven organizations, or high-growth brands is preferred. #J-18808-Ljbffr She Runs It