Event Sales Manager

6PM Hospitality  is seeking a positive, forward-thinking individual to join our team at the newly-renovated DoubleTree by Hilton in Battle Creek, MI! 6PM Hospitality consists of a team of hospitality experts who draw upon decades of experience to make everything from the front desk to the back office achieve a standard of excellence. We partner with property owners, brands, investors and financial institutions to transform short stays into unforgettable experiences, and turn investments into solid returns. Come be a part of our excellence driven team!

The Event Sales Manager is responsible for generating revenue by selling event space, food and beverage services, and ancillary hotel offerings. This role involves prospecting new clients, managing relationships, negotiating contracts, and coordinating event logistics to ensure seamless execution while maximizing profitability. The Event Sales Manager acts as the primary contact for all event inquiries and oversees the sales process from initial contact to post-event follow-up.

Sales & Client Acquisition:

• Solicit and secure new event business through proactive outreach, networking, and responding to inquiries.
• Host and entertain prospective clients, conduct property tours, and promote hotel facilities and services.
• Develop and negotiate proposals and contracts to ensure a profitable outcome for both the client and the hotel.
• Represent the hotel at sales events, expos, and networking functions to expand the event sales pipeline.
• Maximize catering revenues to meet or exceed budgeted revenue targets.

Event Planning & Execution:

• Serve as the primary contact for clients throughout the event planning and execution process.
• Coordinate event logistics, including food & beverage selections, audiovisual needs, agendas, and venue setup.
• Work closely with the Event Services Manager to complete event diagrams and finalize setup details.
• Collaborate with the Room Sales Manager on room block inquiries, rates, and accommodations for event attendees.
• Attend bi-weekly BEO (Banquet Event Order) meetings to ensure seamless coordination across departments.

Post-Event Management & Client Retention:

• Reconcile balances and refunds post-event, ensuring accurate billing and fostering continued client relationships.
• Follow up with clients to gather feedback, address concerns, and prospect future business opportunities.
• Maintain strong, long-term relationships with corporate and social event clients to generate repeat business.

Education & Experience:

• Bachelor’s Degree in Hospitality, Business, or a related field (or equivalent experience).
• Minimum of 2 years of experience in event sales, catering, or hospitality sales.

Skills & Competencies:

• Strong sales, negotiation, and communication skills.
• Ability to manage multiple events and clients simultaneously.
• Experience with event management software, CRM systems, and catering sales platforms.
• Detail-oriented with a strong focus on client satisfaction and revenue generation.
• Ability to collaborate effectively across multiple departments.