Senior Communications Specialist

Description


Position Summary

We are seeking a strategic communications professional to help lead our brand's reputation management and national earned media strategy to create impactful campaigns that generate awareness and build reputation for Credit One Bank. The role is responsible for overseeing our partner PR agencies in driving brand awareness and delivering meaningful storytelling that strengthens trust and relevance with consumers and reinforces Credit One's leadership and expertise in financial services and education.


The ideal candidate is an authoritative communications leader who understands the earned media landscape and which levers to pull to create "news hooks." They can navigate a matrixed organization and highly regulated industry, manage complex programs, confidently make decisions, and advising senior stakeholders.

The role works closely with product, brand, social media, and sponsorship teams to support efforts to enhance brand value, including The Las Vegas Raiders, Vegas Golden Knights, the Credit One Charleston Open Tennis tournament, and others.

Why Work at Credit One Bank?

As an organization that stives to provide access to credit, we're champions of promoting responsible credit use through credit education. It's one thing to provide access to credit, but we believe that access to credit and credit education should go hand in hand. This is a white space we are tapping and something we're excited to be doing differently. We're investing more than ever in brand, marketing and communications to tell our story in new ways and provide credit education that is fun, engaging and culturally relevant. Whether it be through our Credit Wreckers that offer tips on what not to do with your credit, celebrity partnerships that tap into culturally relevant moments to offer credit tips and experiences, or sports sponsorships that insert our brand into iconic sporting moments, we're owning credit education in a new way. If you're ready to lead our storytelling efforts and create breakthrough credit education moments during a time of key forward momentum, we want to hear from you!

Summary of Essential Job Functions:

Strategic Communications & Brand Positioning:

• Develop and execute integrated PR strategies that build the Bank's reputation
• Evaluate PR agencies earned media strategies and provide constructive feedback to ensure optimal storytelling and brand positioning
• Identify compelling story angles that articulate the brand's value proposition in ways that resonate with consumers and break through with earned media
• Translate business priorities, new product offerings, and marketing campaigns into newsworthy earned media narratives
• Integrate PR into 360-degree campaigns, ensuring earned media amplifies creative ideas and strengthens broader marketing mix

Celebrity & Partnership Communications:

• Lead PR strategy and media engagement for celebrity partnerships, ensuring alignment with brand and business objectives
• Leverage sports sponsorship and brand partnerships to create proactive, culturally relevant earned storytelling moments
• Identify and evaluate sponsorship opportunities through a PR lens, identifying reputation opportunities and risk

Reputation and Crisis Management:

• Support VP, Brand Communications & Advertising in proactive and reactive reputation management initiatives
• Identify creative ideas for positive brand storytelling and thought-leadership opportunities to build profile for brand and key executives
• Support crisis communications planning and real-time response efforts

Agency & Cross Functional Leadership:

• Act as the PR quarterback for internal Brand Communications team and agency teams, drawing up effective game plans and effectively executing them
• Partner and collaborate with other internal teams, including Products, Legal, Marketing, and Compliance
• Help VP of Brand Communications manage the internal budget, tracking all invoices, payments, and forecasting

Measurement & Insights:

• Establish KPIs and success metrics aligned with brand and business objectives
• Apply audience insights, cultural trends and media intelligence to uncover emerging opportunities

Position Requirements

• Bachelor's degree in Journalism, Marketing, or a Communications-related field8+ years of public relations experience, corporate communications, or brand communications; financial services experience is preferred
• Deep understanding of the earned media landscape, including traditional, digital, and cultural platforms
• Proven experience managing celebrity partnerships with high-profile talent
• Strong background in reputation management and crisis communications
• Demonstrated ability to integrate PR authentically into 360-degree campaigns
• Strong analytical and measurement mindset; comfortable using data to inform insight and strategy
• Exceptional verbal and written communications skills
• Experience leading agency partners to success and working in complex, matrixed organizations
• A detailed, strategic thinker and self-starter who can collaborate with others, thrive under pressure, and get things done with minimal supervision

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.