Area Director of Sales

Western States Lodging & Management is actively seeking an experienced and strategic Area Director of Sales to lead revenue generation efforts for a portfolio of hotel properties located throughout the West Valley City and Salt Lake Valley region. This leadership opportunity is ideal for an ambitious hospitality professional who thrives in a multi-property environment and has a strong history of improving sales performance, expanding market share, and developing exceptional sales teams. About the Role The Area Director of Sales will oversee portfolio-wide sales initiatives, revenue strategies, and business development efforts for multiple hotel assets. This position combines: Sales leadership Revenue strategy execution Market growth initiatives Team mentorship Corporate collaboration The selected candidate will work directly with property leadership teams and executive management to enhance performance while reinforcing Western States Lodging & Management's service-centered culture. Primary Responsibilities Revenue Growth & Market Strategy Design and implement customized sales plans to increase occupancy, average daily rate, and overall profitability Monitor local market conditions, competitor trends, and business opportunities Build annual sales forecasts, budgets, and strategic growth plans Expand revenue opportunities across corporate, group, government, and extended-stay segments Increase regional brand visibility and key account production Leadership & Team Development Guide and support on-site sales managers and property teams Provide performance coaching, sales training, and strategic mentorship Create accountability systems that encourage measurable success Promote a collaborative, goal-oriented sales culture Portfolio Performance Oversight Evaluate lead generation, account production, and booking pace Review portfolio sales metrics and implement improvements where necessary Deliver regular performance updates, forecasting reports, and strategic recommendations Ensure consistent execution of company sales standards Operational Collaboration Partner closely with General Managers to align hotel operations with revenue initiatives Strengthen communication between corporate leadership and property teams Build strong relationships with community organizations, business partners, and major accounts Represent portfolio interests throughout the greater Salt Lake hospitality market Qualifications Minimum Requirements Bachelor's degree in Hospitality, Business Administration, Marketing, or related field (or equivalent experience) At least 4 years of hotel sales leadership experience Demonstrated success in revenue growth and strategic account management Experience managing budgets, forecasting, and hotel revenue systems Strong communication, leadership, and organizational skills Ability to travel regularly throughout the assigned Utah market Preferred Experience Regional or multi-property hospitality sales management Marriott, Hilton, or similar branded hotel systems experience Advanced sales leadership or revenue management certifications Success Metrics Performance in this role will be based on: Revenue growth across all assigned hotels Achievement of occupancy and rate goals Increased sales pipeline productivityTeam performance and retention Expansion of strategic partnerships and market presence Compensation & Benefits Western States Lodging & Management offers a competitive executive compensation package that includes: Competitive salary based on experience Performance incentives Medical, dental, vision, and life insurance 401(k) with company match Health Savings Account (HSA) Paid vacation and holidays Mileage reimbursement Hotel discounts across company properties Additional employee benefits Why Join Western States Lodging & Management? At Western States Lodging & Management, we believe hospitality leadership is about more than revenue-it's about people, service, and sustainable success. Our commitment to excellence, innovation, and our signature Personal Touch philosophy makes us a leader in hospitality management throughout the western United States. Apply Today Take the next step in your hospitality leadership career and help shape the future of hotel sales success in the West Valley City and Salt Lake region. #J-18808-Ljbffr