Director, Media
PVH (Tommy Hilfiger/Calvin Klein)
Overview Lead full-funnel media strategy and execution to drive awareness, engagement, and conversion. Manage channel strategy across upper- and lower-funnel platforms, oversee creative briefing and custom content workstreams, define KPIs and measurement (brand lift, CPA, ROAS), collaborate cross-functionally and with agencies, mentor junior team members, and manage multimillion-dollar media budgets to meet business objectives. Responsibilities Lead full-funnel media strategy and execution to drive awareness, engagement, and conversion; manage channel strategy across upper- and lower-funnel platforms; oversee creative briefing and content workstreams; define KPIs and measurement (brand lift, CPA, ROAS); collaborate cross-functionally and with agencies; mentor junior team members; and manage multimillion-dollar media budgets to meet business objectives. #J-18808-Ljbffr
Vacancy posted 13 hours ago
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