Social Media Marketing Specialist

The Opportunity

This is not a traditional social media role.

Nan Xiang is one of the fastest-growing Chinese restaurant brands in the United States, with multiple new locations opening annually across Nan Xiang Soup Dumplings and Nan Xiang Express.

We're looking for a highly creative, organized, and execution-focused Content Marketing Specialist who can help bring our brand to life through content, storytelling, social media execution, and campaign support.

Working closely with the Brand Marketing Manager, you'll help transform campaign ideas into compelling content that captures the energy, culture, food, and guest experience that make Nan Xiang unique.

This role is ideal for someone who loves creating content, writing copy, capturing real moments, and turning marketing ideas into reality. You'll spend time in restaurants, at store openings, with influencers, and at community events—capturing the content that helps people discover and connect with our brands.

This is a highly visible role on a lean and growing marketing team. If you're excited about helping build a nationally recognized restaurant brand and want the opportunity to grow alongside it, we'd love to meet you.

What You'll Own

Content Creation & Marketing Asset Support

Create engaging content that brings the Nan Xiang brand to life across social media, restaurant locations, store openings, partnerships, influencer activations, and marketing campaigns.

Responsibilities include:

• Produce short-form video content for Instagram Reels, TikTok, Facebook, RedNote, and emerging platforms.
• Capture photography and video content at restaurants, store openings, events, influencer visits, and community activations.
• Create lifestyle-first content that feels authentic, culturally relevant, and community-driven.
• Capture behind-the-scenes moments, team stories, guest experiences, menu launches, promotional campaigns, and special events.
• Create content using both newly captured footage and existing brand assets.
• Identify opportunities for user-generated content and customer storytelling.

Social Media Execution & Community Engagement

Help execute the social media strategy across both brands.

Responsibilities include:

• Schedule and publish approved content across social media platforms.
• Support execution of content calendars developed in partnership with the Brand Marketing Manager.
• Monitor content performance and identify opportunities for improvement.
• Support influencer content execution and campaign rollouts.
• Engage with community conversations and identify opportunities for brand participation.
• Stay current on platform trends, emerging content formats, and best practices.

Campaign & Brand Execution Support

Support execution of marketing campaigns across both brands.

Responsibilities include:

• Support execution of marketing campaigns across both brands.
• Assist with store openings, menu launches, seasonal promotions, merchandise launches, and partnership activations.
• Coordinate content, assets, and creative needs across multiple projects.
• Support development and organization of marketing materials required for campaign execution.
• Ensure assets are delivered accurately and on time.
• Assist with implementation of marketing initiatives across both digital and physical channels. A

Copywriting & Creative Support

Help bring campaigns and content to life through strong storytelling and attention to detail.

Responsibilities include:

• Write social media captions, promotional copy, campaign messaging, and customer-facing content.
• Support website copy updates and marketing communications as needed.
• Adapt messaging for different platforms and audiences while maintaining brand voice.
• Assist with creative brief development and content planning.
• Collaborate with designers, photographers, videographers, agencies, and content creators.
• Build templates and content systems that improve efficiency and consistency.
• Help maintain a consistent brand voice across all content.

Influencer & Community Content

Support influencer and community marketing initiatives through content creation and coordination.

Responsibilities include:

• Assist with influencer activations and content capture.
• Support partnership and event content needs.
• Capture and/or coordinate content during store openings, community events, and special activations.
• Coordinate with restaurant teams to identify and execute content opportunities.
• Help maintain influencer and creator content libraries.

Asset Management & Organization

Maintain organized marketing assets that support both brands.

Responsibilities include:

• Maintain organized content libraries, photo archives, and video assets.
• Ensure files, folders, and creative assets are properly labeled and accessible.
• Support content reporting and performance tracking.
• Maintain templates and creative resources.
• Help ensure marketing assets remain current and organized.

How You'll Be Measured

You are not measured by the number of posts published.

You are measured by the quality, consistency, and impact of the content you create.

Success metrics include:

• Content quality and brand consistency
• Engagement rates and audience growth
• Content calendar execution
• Support of store opening campaigns
• Campaign execution and asset delivery
• Copywriting quality
• Content production volume and timeliness
• Asset organization and management
• Contribution to marketing campaign success
• Ability to support multiple projects and deadlines simultaneously

What This Role Is Not

Not a remote role — this role requires regular presence at headquarters, restaurant locations, store openings, events, influencer activations, and community partnerships.

Not solely a social media role - while content creation and social execution are important components of the position, this role supports a wide range of marketing initiatives, campaigns, store openings, events, promotional materials, and brand experiences.

Not a strategy role — brand strategy, campaign development, creative direction, and marketing priorities are established by leadership. Your role is to help bring those strategies to life through exceptional content and execution.

Not a passive publisher — we are looking for someone who constantly brings ideas to the table, identifies opportunities, and helps create content people actually want to watch, engage with, and share.

Not a role for someone who needs constant direction — you will be responsible for managing your workload, planning shoots, organizing assets, and delivering content on time.

Not a traditional corporate marketing role — this is a fast-paced, hands-on position where you'll frequently work across restaurants, events, influencers, partnerships, campaigns, and openings.

What We're Looking For

We're looking for someone who is creative, organized, detail-oriented, and excited about building content that supports real business growth.

You understand that great content isn't just visually appealing—it supports business objectives, strengthens the brand, and helps drive customer engagement.

Required Qualifications

• 3–5 years of professional experience in content marketing, social media, content creation, or related marketing experience.
• Strong short-form video production and editing skills.
• Strong copywriting and storytelling abilities.
• Experience creating content for Instagram, TikTok, Facebook, and emerging social platforms.
• Ability to create authentic, community-driven content that feels culturally relevant and engaging.
• Experience supporting content calendars and campaign execution.
• Strong attention to detail and commitment to brand consistency.
• Comfortable collaborating with designers, agencies, photographers, videographers, influencers, and restaurant teams.
• Ability to interpret creative briefs and translate marketing objectives into content.
• Strong organizational and project management skills.
• Self-starter mentality with the ability to manage multiple priorities.
• Proficiency with CapCut, Canva, Adobe Creative Suite, or similar content creation tools.

Preferred Qualifications

• Restaurant, hospitality, lifestyle, retail, or experiential marketing experience.
• Experience supporting store openings, events, influencer campaigns, and community activations.
• Photography experience.
• Experience working with influencers and content creators.
• Familiarity with AI tools that support content creation and copywriting.
• Experience building content libraries and asset management systems.
• Basic design experience using Canva or similar tools.
• Bilingual (English/Mandarin) is a plus but not required.

Why This Role

Most marketing jobs give you one piece of the puzzle.

This role gives you the opportunity to help bring an entire brand to life.

You'll create content for store openings, influencer activations, menu launches, merchandise, community partnerships, social media campaigns, and some of the most recognizable Chinese restaurant brands in the country.

Your work will be highly visible, directly connected to business growth, and seen by hundreds of thousands of customers across multiple markets.

As Nan Xiang continues to expand, there will be significant opportunities for growth, development, and increased responsibility for the right candidate.

If you're excited about storytelling, content creation, food culture, hospitality, and building something meaningful alongside a small but ambitious team, we'd love to hear from you.