Senior Marketing Leader

Role Description

We are seeking a commercially minded Senior Marketing Leader to shape and execute marketing across our enterprise and SaaS growth agenda. This role will lead positioning, demand generation and go-to-market execution, with a strong emphasis on account-based marketing, inbound marketing and close alignment with sales. The ideal candidate combines strategic thinking with hands-on delivery, brings experience in cybersecurity or a similarly complex B2B technology environment, and is comfortable building marketing capability in a scaling organisation.

Key Responsibilities

• Lead the marketing strategy and day-to-day execution across enterprise and SaaS offerings.
• Identify, orchestrate, test and apply AI tools and methodologies to improve marketing productivity, campaign execution, content development and customer insight generation.
• Develop clear product and solution positioning, messaging and value propositions for target customer segments.
• Design and execute account-based marketing programmes for enterprise accounts in close partnership with sales.
• Own inbound and demand generation initiatives that create qualified pipeline and support efficient customer acquisition.
• Translate go-to-market priorities into campaigns, content and programmes that support both new business growth and expansion within existing accounts.
• Work closely with sales and key account management to improve alignment across lead generation, conversion, retention, cross-sell and upsell activity.
• Manage and develop a small marketing team, supporting capability building while maintaining high execution standards.
• Bring structure, focus and prioritisation to marketing activity in a fast-moving, evolving organisation.
• Use data, market insight and customer feedback to refine messaging, campaigns and channel performance.
• Help the business strengthen its marketing approach as the company grows from a smaller operation into a more mature organisation.

Qualifications

• Significant senior marketing experience in B2B technology, ideally within cybersecurity, end user computing or a related complex solution environment.
• Strong experience in account-based marketing, enterprise marketing and inbound marketing.
• Proven ability to create positioning and messaging that supports pipeline generation and commercial growth.
• Experience executing campaigns as well as leading people; this is not a role for someone who only wants to direct from a distance.
• Track record of working effectively with sales teams and supporting joined-up go-to-market execution.
• Proven experience with managing, coaching and developing team members in a scaling company.
• Commercial understanding of the customer journey, including acquisition, implementation, retention, cross-sell and upsell.
• Curiosity about AI and emerging technologies, with a willingness to explore how they can improve marketing effectiveness and ways of working.
• Strong grasp of metrics, marketing performance and practical decision-making based on evidence.
• Excellent communication skills, sound judgement and the confidence to handle challenging conversations constructively.

Ways of Working

• Hands-on, practical and willing to execute as well as lead.
• Comfortable operating in ambiguity and helping shape the role as business needs evolve.
• Able to grow with the organisation and contribute at different stages of maturity.
• Collaborative in style, with a strong bias toward alignment across marketing, sales and account management.
• Customer-focused, commercially aware and motivated by creating measurable growth impact.
• Security First at the forefront of what we do.
• Comfortable in a fully remote environment.

Success Measures

• Improved quality and volume of qualified pipeline generated through marketing.
• Clearer product and solution positioning across enterprise and SaaS propositions.
• Stronger alignment between marketing, sales and account management.
• More effective campaign execution and measurable improvement in demand generation performance.
• Growth in marketing capability and team effectiveness over time.

Benefits

• Competitive salary and performance-based bonus.
• Fully remote working, with flexibility and autonomy in how you manage your week.
• Generous annual leave and a strong focus on sustainable workload.
• High-impact role with direct exposure to senior leadership and commercial decision-making.
• Opportunity to shape marketing strategy across enterprise and SaaS in a scaling business.
• Support for professional development, including learning in AI-enabled marketing and modern go-to-market practices.
• Collaborative, international team environment with real ownership and accountability.
• Work on meaningful challenges in a security-first technology company serving global clients.