Sr. UI/UX Product Designer

Senior Product UI/UX Designer – Cincinnati, OH Vaco is hiring a Senior Product UI/UX Designer for a highly stable Cincinnati-based organization located fully onsite in downtown Cincinnati, OH. Vaco has a unique opportunity to lead the first major redesign of the company's website in over 10 years. You'll serve as the design lead on a highly visible initiative, partnering with leadership, marketing, content, and technology teams to create a modern digital experience that drives engagement, lead generation, and business growth. What You'll Do Lead UI/UX design for a large-scale website redesign Create modern, premium B2B digital experiences using Figma Develop and maintain component-based design systems Design responsive, mobile-first user experiences Collaborate with content teams to simplify complex financial and investment concepts Optimize landing pages, forms, and calls-to-action to improve conversion rates Use analytics, user research, and A/B testing results to inform design decisions Partner closely with developers and CMS teams throughout implementation Provide guidance and mentorship to a junior designer What We're Looking For 5+ years of Product Design, UI Design, or UX Design experience Strong portfolio demonstrating measurable improvements in user engagement and conversion Expertise in UI design, UX fundamentals, information architecture, and user journeys Experience building and working within design systems Advanced proficiency with Figma Experience with responsive and mobile-first design Familiarity with GA4, Hotjar, Adobe Analytics, and SEO best practices Experience collaborating with development teams and CMS platforms (Sitecore preferred) Understanding of usability testing and accessibility standards (WCAG) Preferred Background B2B enterprise environments Financial services, wealth management, asset management, or fintech Experience designing lead‑generation and content‑driven websites Ability to translate research and analytics into actionable design solutions Why Consider This Role? You'll have the opportunity to lead a highly visible digital transformation project, shape the future user experience for a respected Cincinnati company, and make a lasting impact on a website that serves as a critical business channel. Note: This role is 100% onsite in Downtown Cincinnati and is not open to remote or hybrid arrangements. EEO Notice Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply. Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. #J-18808-Ljbffr Vaco