Digital Marketing Specialist

Job Description

Job Description

We are a premier Continuing Care Retirement Community (CCRC) offering an elevated lifestyle defined by exceptional hospitality, refined dining, and personalized service. Our residents expect—and deserve—restaurant-quality experiences delivered with warmth, professionalism, and meticulous attention to detail.

Roland Park Place (RPP) is the only full-service, accredited, nonprofit continuing care retirement community in Baltimore City and a recognized leader in aging services for older adults and their families. We offer the best of both worlds: unparalleled access to city living paired with the comfort and convenience of a serene, suburban-style campus. Set within a beautifully landscaped, park-like environment, our community features breathtaking views of the Baltimore skyline.

We are seeking a creative, organized, and results-driven Digital Marketing Specialist to join our Marketing team and help share the stories, events, and experiences that make our community exceptional.

This is an exciting opportunity for a marketing professional who enjoys creating engaging content, managing digital campaigns, and collaborating with residents, associates, and leadership to strengthen our brand presence.

What You'll Do

• Create and manage content calendars for social media, blogs, newsletters, and email communications.
• Develop and execute multi-channel digital marketing campaigns focused on community news, events, and strategic initiatives.
• Manage and publish timely, relevant, and engaging content across company social media platforms and executive pages.
• Monitor campaign performance, analyze results, and recommend SEO and engagement improvements.
• Capture community events through photography and video to create compelling marketing content.
• Write, edit, and produce content for websites, newsletters, social media, and other marketing channels.
• Identify and develop resident and associate stories that highlight the unique culture of Roland Park Place.
• Create, update, and audit printed and digital marketing materials in accordance with brand standards.
• Assist with public relations efforts and coordinate with advertising agencies as needed.
• Help plan and manage photography and video shoots, including organizing related assets.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1–3 years of experience in digital marketing, social media management, or content creation.
• Strong writing, editing, and communication skills.
• Experience with social media platforms, Google Analytics, marketing automation tools, and Canva or similar creative software.
• Basic website management and SEO knowledge.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Professional demeanor and strong interpersonal skills.

Why Join Roland Park Place?

• Be part of Maryland's premier senior living community.
• Work in a collaborative, mission-driven environment.
• Help tell meaningful stories that positively impact residents and families.
• Enjoy opportunities for professional growth and development.
• Contribute to a respected organization known for excellence and innovation.

What we offer:

Our full-time associates are offered competitive wages and a best-in-class benefits package, which includes:

• medical/dental/vision insurance (single or family coverage, effective 1st of the month following 60-days of employment),
• company-paid life insurance/short-term disability/long-term disability,
• legal plan,
• identity theft protection,
• pet insurance,
• group critical illness insurance,
• hospital indemnity insurance
• paid sick/vacation/9 paid holidays(including your birthday),
• 403(b) retirement with 4% company match,
• free meals,
• free area attraction tickets,
• tuition reimbursement,
• employee hardship fund,
• employee assistance program,
• free on-site parking,
• discounted MTA passes,
• free education/training classes,
• Now offering PayActiv (daily pay option)

If you're passionate about digital marketing, storytelling, and creating engaging content that showcases an exceptional community, we'd love to hear from you.

Apply today and help us continue telling the story of Maryland's #1 CCRC, #5 in the nation, and a certified Great Place to Work!

Monday - Friday 8:30 AM - 5:00 PM