Senior Manager, AI & Digital Shopping

Job ID: 291544
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Digital/E-Commerce
Work Location: Remote

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.  

Your Role at Sephora

Ready for a career glow up? As Senior Manager, AI & Digital Shopping , you'll shape the future of how clients discover, evaluate, and shop for beauty across Sephora's digital experiences. The work you do will impact beauty as you develop AI-powered shopping capabilities, drive innovative digital experiences, and influence the next generation of ecommerce. You'll lead a high-performing team that is united in beauty and supported by cross-functional partners who are equally passionate about creating exceptional client experiences through technology and innovation.

What You'll Do

• Develop and execute the strategy, roadmap, and prioritization for AI-powered shopping experiences across Sephora's website and mobile apps.
• Drive the continuous evolution of digital shopping experiences, including guided discovery, product diagnostics, personalization, and decision-support tools.
• Partner with the Senior Director, AI Experiences to define the future vision for Sephora's AI-enabled digital shopping journey.
• Evaluate emerging technologies and AI capabilities to identify opportunities that improve the client experience and differentiate Sephora in the digital marketplace.
• Partner closely with Product Management, Engineering, Analytics, UX, Digital Merchandising, Loyalty, Promotions, and Testing teams to translate business opportunities into scalable product solutions.
• Build business cases, define product requirements, and prioritize initiatives based on client needs, business impact, and technical feasibility.
• Lead a test-and-learn culture by defining success metrics, partnering on experimentation strategies, analyzing results, and optimizing experiences through data-driven insights.
• Influence build-versus-buy decisions by evaluating internal capabilities and third-party vendor solutions.
• Manage external vendor relationships and ensure solutions align with Sephora's client experience standards and long-term strategy.
• Monitor key performance indicators and use data to inform investment decisions and future enhancements.
• Lead, coach, and develop a direct report while fostering a collaborative, high-performing, and curious team culture.
• Build strong cross-functional relationships and influence stakeholders at all levels to drive alignment and execution.

What You'll Bring

• 6+ years of experience in ecommerce, digital product management, digital strategy, marketing, or a related field.
• 1+ years of people management experience with a passion for coaching and developing talent.
• Experience leading digital customer experiences or product initiatives, ideally within ecommerce or retail.
• Strong understanding of AI-powered consumer experiences, personalization, recommendation engines, or emerging digital technologies.
• Demonstrated ability to develop product strategies, roadmaps, and business cases that drive measurable business outcomes.
• Experience working cross-functionally with Product, Engineering, Analytics, UX, and Marketing teams.
• Strong analytical mindset with the ability to leverage data, experimentation, and customer insights to make informed decisions.
• Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organization.
• Exceptional problem-solving, organizational, and prioritization skills with the ability to manage multiple initiatives simultaneously.
• High attention to detail and the ability to thrive in a fast-paced, evolving environment.
• Passion for innovation, digital experiences, and creating exceptional client shopping journeys.

What You’ll Get: 

The target hourly pay for this position is $130,000.00 - $174,000.00. The actual hourly pay offered depends on various factors, which may include, as applicable, the individual applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of 5 days. 

• Caring Community . You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty. 

• Fulfilling Path . Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills. 

• Meaningful Work . As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of. 

Rewards as Unique as You: 

Some benefits have eligibility requirements and may depend on job classification and length of employment. 

• Health . Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance. 

• Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora. 

• Balance . You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more. 

• Growth . Career growth is built into every role, with access to training, development, and tuition reimbursement. 

• Perks . Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products. 

• Support . Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching. 

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions. 

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.  

Join Us and Belong to Something Beautiful