Social Media Coordinator

Social Media CoordinatorThe Social Media Coordinator supports the execution of social media strategy for Northwestern University within the Office of Global Marketing and Communications (OGMC). Reporting to the Director of Marketing, this role assists with day-to-day publishing and content across primary social channels, helping maintain Northwestern's online voice and presence. Working closely with OGMC colleagues and university partners, the Social Media Coordinator helps showcase research, student experiences, major university moments and institutional priorities through engaging storytelling. The role assists with social listening, reporting and analytics, and supports timely communications during high-profile events. This position is ideal for a creative, detail-oriented communicator who enjoys creating content, staying on top of social media trends and collaborating across teams to elevate compelling stories.Minimum Qualifications:Bachelor's degree in communications, marketing, public relations, journalism or related field1–3 years of professional social media, communications, marketing or related experienceExperience supporting content publishing across major social platformsStrong writing, editing and proofreading skillsKnowledge of social media platforms and audience engagement best practicesStrong organizational skills and ability to manage multiple projects and deadlinesExperience with social media management platforms (Sprinklr preferred)Familiarity with analytics and reporting tools and ability to identify basic performance trendsCollaborative approach and ability to work effectively across teams and departmentsSelf-motivated and eager to learn emerging social media trends and toolsWillingness to support social media monitoring during major events or crisesPreferred Qualifications:Experience supporting active social media accounts for an organization or brandPrior experience in higher education, nonprofit organizations or other public-facing institutionsFamiliarity with mobile-first content creation and video editing tools (e.g., CapCut, Adobe Premiere)Exposure to paid social media, Google Analytics or SEO is a plusResponsibilities:Draft, schedule and publish content across Northwestern's social media channelsAssist in maintaining the social media calendar and tracking incoming content requestsMonitor social channels and support social listening efforts to identify engagement opportunities and emerging issuesFlag potential reputational concerns and support crisis communication effortsAssist with planning and execution of social media campaigns aligned with institutional prioritiesContribute creative ideas for content, formats and storytelling approachesSupport administration of Sprinklr and other social media management toolsCompile performance data and assist with preparing reports on social media performanceSupport documentation and coordination for the cross-campus Northwestern Social Media WorkgroupAssist in coordinating with campus partners to source content and amplify university storiesCollaborate with OGMC colleagues to ensure content aligns with university voice, tone and brand standardsManage the social media inbox and internal request channels, routing inquiries and requests appropriatelyStay current on evolving social media platforms, tools and best practicesTarget hiring range for this position will be between $58,000-$68,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources.