Associate Director, Communications

Associate Director of CommunicationsAs the Associate Director of Communications, you'll lead JASA's communications strategy, elevate the organization's brand, and oversee agency-wide messaging that highlights the impact of JASA's programs and services. Reporting to the Chief External Relations Officer, you'll collaborate with executive leadership, program teams, trustees, and external partners to develop innovative communications initiatives, manage media relations, supervise a talented communications team, and strengthen JASA's visibility throughout New York City.Shift Schedule:Monday–Friday: 9:00 AM – 5:00 PMHours Per Week:35JASA is one of New York City's largest and most respected nonprofit organizations serving older adults. Every day, our team helps thousands of New Yorkers age with dignity, independence, and security while making a lasting impact in the communities we serve.Top Reasons to Join UsShape JASA's Brand & ImpactLead the organization's communications strategy and public imageElevate awareness of programs that improve the lives of older adults across NYCTell compelling stories that inspire donors, partners, policymakers, and the communityStrategic LeadershipPartner directly with executive leadership and the Board of TrusteesSupervise and mentor a growing communications teamInfluence organization-wide messaging and communications prioritiesCreative & Collaborative EnvironmentWork alongside program leaders, advocacy teams, PR consultants, and external partnersLead high-profile campaigns, publications, and media opportunitiesDrive innovative communications initiatives across multiple platformsAbout the RoleThe Associate Director of Communications is responsible for developing and executing JASA's comprehensive communications strategy while strengthening the organization's brand recognition, media presence, and community engagement.This position oversees communications planning, media relations, content development, digital communications, publications, social media strategy, and special initiatives that advance JASA's mission.This role requires working from JASA's Central Office or in the field at least three days per week, with additional evening and weekend attendance required for events and media opportunities.Communications Strategy & Brand LeadershipDevelop and implement JASA's annual communications strategyBuild communications plans that support fundraising, advocacy, and organizational growthIncrease brand visibility among: Donors and prospective supporters, Clients and caregivers, Government officials, Community organizations, Corporate partners, Media outlets, General publicSupport agency-wide marketing, branding, and communications initiativesAssist with projects including: Website redesign with accessibility focus, Brand redesign and rollout, Marketing campaigns, Organizational messagingContent Development & StorytellingLead the development of JASA's annual Impact ReportCollaborate with program leadership to identify compelling client storiesConduct client interviews (virtual and in-person)Develop engaging written content for multiple audiencesCoordinate photography, metrics, testimonials, and program highlightsEnsure consistent messaging across all communicationsMedia Relations & Public VisibilityWork closely with JASA's PR consultants to identify media opportunitiesDevelop media pitches supporting organizational campaignsCoordinate interviews and press opportunitiesIdentify opportunities for JASA leadership and staff to serve as: Subject matter experts, Conference speakers, Award nominees, Media spokespersonsSupport crisis communications and reputation management effortsDigital Communications & MarketingOversee social media strategy across multiple platformsExpand JASA's online presence and digital engagementExplore opportunities to maximize Google Grant resourcesEnsure consistent messaging across: Facebook, LinkedIn, Instagram, Email campaigns, Website, Digital marketing platformsLeadership & Team ManagementSupervise: Digital Content & Communications Manager, Communications AssociateReview and approve communications materialsProvide coaching and professional developmentEnsure staff receive Canva and Emma trainingOversee communications consultants and vendorsMonitor project timelines, budgets, and deliverablesPartnership & Stakeholder EngagementCo-chair JASA's Outreach CommitteeBuild relationships with: Trustees, Program leadership, Advocacy team, Corporate partners, Community organizations, Government officialsOversee the Client Ambassador ProgramIdentify clients for: Media opportunities, Corporate volunteer events, Donor engagement, Public speaking opportunitiesFundraising & Advocacy CommunicationsSupport fundraising initiatives through strategic communicationsPartner with the Advocacy Team to develop newsletters and outreach materialsCreate communications highlighting JASA's impact within elected officials' districtsRecommend new audiences and engagement opportunitiesAdditional ResponsibilitiesPrepare Board Communications ReportsMonitor communications projects from concept through completionTravel throughout New York City as neededAttend occasional evening and weekend eventsPerform other duties as assignedWhat You'll NeedEducationBachelor's degree requiredExperience6–10 years of progressively responsible experience in: Strategic communications, Marketing, Public relationsExperience working within complex nonprofit organizations is preferredExperience supervising communications staff and consultantsProven experience leading organization-wide communications strategiesSkills & CompetenciesExceptional writing, editing, and storytelling skillsStrong executive communications abilitiesExperience working with New York media outletsCrisis communications and reputation management experienceExcellent interpersonal and relationship-building skillsAbility to manage multiple projects and competing prioritiesStrong strategic planning and organizational skillsAbility to analyze communications effectivenessFamiliarity with fundraising communicationsPositive, collaborative attitude with a sense of humorAbility to manage confidential information with discretionWillingness to travel throughout all five boroughs of New York City and Long IslandAbility to work evenings or off-hours during urgent communications situationsTechnology SkillsMicrosoft Office SuiteGoogle WorkspaceCanvaEmma or similar email marketing platformFacebookLinkedInInstagramOther social media platformsAdobe Creative Suite preferredAbility to quickly learn new communications technologiesBenefits at a GlanceJASA offers a comprehensive benefits package designed to support your well-being and future.Health & WellnessMedical, Dental, and Vision coverage optionsEmployee Wellness Programs (fitness + mental health support)Employee Assistance Program (EAP)Retirement Savings403(b) retirement planPension plan with employer contributionsGenerous Time OffPaid vacation timeHolidays and floating holidaysPaid time off for work-life balanceProfessional DevelopmentTraining and continuing education opportunitiesCareer growth within the organization