Associate Brand Manager
Mindlance
Associate Brand Manager
You'll help define and deliver global product and brand strategies, partnering closely with product, insights, and commercial teams. Day to day, you'll:
- Support the development of global product strategies and line plans, from early concept through launch.
- Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
- Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
- Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
- Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
- Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
- Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
- Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
- Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.
- Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.
What You'll Bring:
- 3 years of experience in brand, product, strategy, consumer goods, or a related field.
- Bachelor's degree in Marketing, Business, Strategy, or a related discipline (MBA a plus).
- Experience with product development processes, line planning, forecasting, sales collaboration
- Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations.
- Strong organizational and project management skills; comfortable juggling multiple workstreams.
- A strong interest in product development, consumer behavior, and portfolio strategy.
- Clear, confident communicator who can influence cross-functional partners.
- Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.
- Proficiency in Microsoft PowerPoint and Excel.
- Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development
Vacancy posted 3 days ago
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