Digital Strategist - DickersonBakker

Digital Strategist

This role sits at the intersection of digital strategy and hands-on campaign execution, focused on driving high-impact fundraising performance for mission-driven organizations. You will design and optimize multi-channel digital fundraising campaigns, translating client goals into actionable strategies with measurable outcomes. The position blends strategic thinking with operational delivery, requiring both big-picture planning and meticulous execution. You will manage campaigns end-to-end, from concept through launch and optimization, ensuring alignment with performance goals and brand standards. This is a highly collaborative, client-facing role that involves working closely with internal creative, technical, and account teams as well as external partners. You will regularly engage with clients to present strategies, review performance, and refine approaches. The environment is fast-paced, detail-oriented, and centered on continuous improvement and data-driven decision-making.

Accountabilities:

• Lead the development and execution of digital fundraising campaigns, ensuring alignment with client objectives, timelines, and performance benchmarks.
• Contribute to digital strategy development including audience segmentation, messaging frameworks, channel mix, and donor journey design.
• Translate client goals into structured campaign plans with defined KPIs, testing strategies, and optimization roadmaps.
• Manage end-to-end campaign delivery including setup, asset coordination, platform execution, and quality assurance across all touchpoints.
• Build and maintain dashboards and performance reports, transforming data into actionable insights and recommendations.
• Collaborate with internal teams and external partners to ensure seamless execution and consistent campaign quality.
• Participate in client meetings, presenting results, strategic recommendations, and ongoing optimization opportunities.

Requirements:

• 5–7 years of experience in digital campaign management, digital marketing, or digital project management, preferably in an agency or in-house environment.
• Proven ability to contribute to and execute digital strategy, including segmentation, channel planning, and performance optimization.
• Hands-on experience with digital marketing tools such as email, SMS, advertising platforms, and fundraising or marketing automation systems.
• Experience building and managing campaigns such as emails, landing pages, donation forms, and related digital assets.
• Strong analytical skills with experience creating dashboards and interpreting performance data for clients.
• Client-facing experience with the ability to present strategies and results clearly to stakeholders at different levels.
• Strong understanding of direct response marketing and/or fundraising is highly desirable.
• Excellent communication skills, attention to detail, and ability to manage multiple projects simultaneously.
• Familiarity with tools such as Salesforce, HubSpot, Google Marketing Suite, Asana, Monday.com, or Power BI is a plus.
• Experience working with mission-driven, advocacy, or values-based organizations is an advantage.

Benefits:

• Competitive base salary of $65,000–$75,000 per year.
• Fully remote work option within the continental United States.
• Flexible work environment with potential access to office space if desired.
• Competitive benefits package (details shared during the hiring process).
• Opportunity to work on meaningful, mission-driven fundraising campaigns.
• Exposure to diverse clients, strategic challenges, and advanced digital marketing tools.