Senior Marketing Specialist

The Senior Specialist, Marketing and Insights develops and executes marketing strategies that support organizational and service line and program goals. This role partners closely with internal clients to address business challenges through strategic marketing consultation and collaboration with marketing and communications teams. The Senior Specialist leads annual service line marketing planning and execution across owned, earned, and paid channels, working with subject matter experts to deliver integrated, data‑informed initiatives. Serving as the primary relationship manager for multiple service lines and programs, the role oversees project communication, execution of marketing tactics, timelines, budgets, and performance reporting to ensure successful outcomes. Hybrid work arrangement: This role offers a hybrid work arrangement, requiring 2-3 days on-site each week to collaborate effectively with team members and stakeholders while maintaining flexibility for remote work. Job Responsibilities Service Line Relationship Management Serve as the primary marketing relationship manager for multiple service lines and programs, building and maintaining strong client partnerships. Manage client expectations, proactively identify risks or issues, and elevate as appropriate. Communicate project status, performance, and results to clients and marketing leadership. Annual Service Line Marketing Planning and Execution Develop and execute annual integrated marketing plans and messaging strategies for divisions and service lines, with a focus on patient/family and subspecialist audiences. Partner with channel experts across paid, owned, and earned media to design and activate integrated plans. Lead marketing and communications teams in executing plan tactics, including digital marketing, content development, direct marketing, and advertising. Strategic Marketing Consultation and Execution Provide strategic marketing consultation to service lines to address business challenges and achieve goals. Collaborate with clients to define objectives and deliver proactive, solution‑oriented marketing and communications counsel. Identify marketing opportunities in partnership with paid, owned, and earned channel experts. Serve as marketing project manager, ensuring initiatives align with client expectations and are delivered on time and within budget. Job Qualifications Bachelor's degree in a related field 2+ years of work experience in a related job discipline Primary Location Vernon Manor Schedule Full time Shift Day (United States of America) Department Marketing & Comm Admin Employee Status Regular FTE 1 Weekly Hours 40 Expected Starting Pay Range Expected Starting Pay Range: Annualized pay may vary based on FTE status $61,401.60 - $78,291.20. Cincinnati Children’s is proud to be an Equal Opportunity Employer committed to creating an environment of dignity and respect for all our employees, patients, and families. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, genetic information, national origin, sexual orientation, gender identity, disability or protected veteran status. EEO/Veteran/Disability #J-18808-Ljbffr