Digital Marketing Specialist IV-Lending Solutions: 26-00502

Primary Skills Analytics Expert, Marketing Strategy Advanced, Product Positioning Advanced, Storytelling Intermediate, Cross-Functional Collaboration Intermediate Location San Francisco CA (Hybrid) Contract W2 Duration 6 months Pay Range $85/hr - $88/hr Job Summary Marketing team is seeking a highly skilled Marketing Specialist IV to join our dynamic Services team focused on lending solutions. You'll play a pivotal role in developing and executing go-to-market strategies, leveraging deep customer insights to drive product positioning and growth. The ideal candidate will have a proven track record in product marketing, exceptional analytical skills, and experience in financial products, aiming to significantly impact our customers' success and enhance QuickBooks' market position. Job Requirements Develop and implement segmentation strategies and product positioning based on customer insights and competitive intelligence. Design and execute research and testing plans, analyzing business data to generate insights and actionable business cases. Lead initiatives and GTM plans using storytelling, customer data, and analytics to prioritize business outcomes. Collaborate on go-to-market and marketing activations with internal and external partners to drive growth in our lending marketplace. Work closely with cross-functional teams, including marketing, product, design, and business development, to achieve strategic goals Must Have Skills Proficiency in analytics and problem-solving. Strong strategic planning and execution capabilities. Excellent verbal and written communication skills. 5 - 8 years in product marketing, preferably with fintech or credit product experience. Experience with small- to mid-sized businesses is a plus. Industry Experience Required Financial services, specifically with a focus on lending products. #J-18808-Ljbffr Akraya Inc