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Market Sales Rep II

Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

Job Purpose and Overview: The Market Sales Representative II (MSR II) is a field-traveling, customer-facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions. This role focuses on both expanding existing accounts and generating new business, while actively promoting Dawn's full portfolio of products, services, and digital tools, including online ordering and payment platforms. MSRs operate with a high degree of autonomy, manage a defined customer base, and report directly to a Market Sales Manager. The compensation structure includes a competitive base salary plus commission.

Work Environment & Travel Requirements: This is a remote position with regular field-travel, including occasional overnights, and travel to the Atlanta Distribution Center for quarterly sales meetings. The role supports the Birmingham-ATL territory, covering approximately a 150-mile span. To be considered, candidates must reside within the assigned territory, between Birmingham, AL, and Atlanta, GA, with preference given to those based in Birmingham, AL. Relocation assistance is not available for this position.

What will you do as a Market Sales Representative II at Dawn Foods?

• Customer Relationships, Development, & Sales Growth
• Build and maintain strong, consultative relationships with bakery customers.
• Drive profitable sales growth by prospecting new accounts, expanding existing relationships, and minimizing lost business.
• Deliver on-site consultations and provide expert product and service recommendations tailored to customer needs.
• Promote and represent the full Dawn value proposition, including products, services, and digital tools.

• Selling & Account Management
• Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn's pricing models.
• Understand and communicate Dawn's credit policies and payment terms to customers.
• Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities.

• Technology & Digital Engagement
• Promote and demonstrate Dawn's online ordering platform to drive adoption and customer engagement.
• Document sales activities and manage your pipeline using Salesforce CRM.
• Educate customers on digital tools, including Dawn's payment portal.

• Collaboration & Operational Support
• Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment.
• Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses.

• Continuous Learning & Company Culture
• Participate in training and experiential learning to enhance product knowledge and sales capabilities.
• Apply learning in customer interactions to drive results.
• Demonstrate Dawn's core values and contribute to the Dawn Circle of Excellence.

What Does It Take to be a Market Sales Representative II at Dawn Foods? Below are the minimum qualifications to be a fit for this job.

A High School Diploma or General Education Degree (GED) is required. A Bachelor's Degree in Business, Sales, Marketing, Culinary Arts, or a similar focus is preferred. A minimum of 5 years of professional experience in customer-facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new business development. Consultative sales experience with B2B foodservice or similar distribution models. Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations is strongly preferred. Proficient with Salesforce or similar CRM platforms, Microsoft Office Suite, and a variety of digital tools, with the ability to efficiently navigate and utilize software applications in a sales or customer-facing environment. Strong verbal and written communication skills, with the ability to collaborate effectively across teams and engage customers through a personable, consultative approach. An analytical mindset with the ability to calculate sales margins and assess profitability. Results-oriented with a strong focus on execution, accountability, and achieving measurable outcomes. Bilingual in English and Spanish strongly preferred, with the ability to communicate effectively with a diverse customer base.

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The normal work setting for this role is remote with regular field travel. Required to use motor coordination with arm, hand, finger, and leg dexterity. Required to exert physical effort in handling objects 25 pounds. Note: The level of physical effort may vary from site to site and in some cases be greater or lesser than documented here.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.