Brand & Social Media Coordinator

About Real McCoy Hospitality Group:

Real McCoy Hospitality Group is behind a portfolio of high-energy New York City hospitality concepts, including The Flying Cock, The Horny Ram, Buddy's, The Naked Pig, and Turtle Bay Tavern.

Across our venues, we're focused on creating memorable experiences through great food, drinks, nightlife, sports, events, and strong individual brand identities.

We're looking for a creative and proactive Brand & Social Media Coordinator to take ownership of the digital presence and marketing efforts for one of our NYC concepts.

The Role:

This position will focus on the social media, content, influencer outreach, promotions, and day-to-day marketing needs of one of Real McCoy Hospitality Group's venues.

You'll work closely with ownership and the venue team to understand the personality of the concept and translate that into content and marketing that feels current, engaging, and true to the brand.

We're looking for someone who understands social media beyond simply posting. The right person knows how to make a drink, dish, room, event, or night out feel worth experiencing... and how to turn those moments into content that drives awareness and gets people through the door.

• Manage the venue's day-to-day social media presence, primarily across Instagram and TikTok.
• Plan, shoot, edit, and publish original photo and video content around food, drinks, atmosphere, events, staff, and the overall guest experience.
• Create content that feels fun and current while still visually polished and intentional, with a strong eye for lighting, framing, angles, styling, and editing.
• Stay on top of trends and know how to adapt them to the venue in a way that actually fits the brand.
• Develop recurring content ideas and keep a consistent content calendar.
• Write social copy that matches the voice of the venue.
• Identify and build relationships with relevant influencers, creators, and local personalities, coordinating visits, collaborations, and content follow-up.
• Help brainstorm promotions around events, holidays, sports, menu items, and seasonal moments.
• Track what is performing and use that to improve future content and strategy.

Who You Are + Skills + Experience:

• Creative with a strong visual eye and an understanding of lighting, framing, editing, and composition.
• You understand hospitality! The goal isn't just to make content perform, but to make people want to come in.
• You know Instagram and TikTok and can recognize trends without relying on them.
• You can take an idea from concept to finished post, including shooting, editing, copy, and publishing.
• Strong writing and communication skills, with an ability to adapt copy to a brand's voice.
• You're proactive, organized, and comfortable balancing content, events, creator outreach, and deadlines.
• Experience managing social media or creating content for a brand, restaurant, bar, hospitality concept, agency, or through a strong personal portfolio.
• Comfortable with tools like CapCut, Canva, Adobe, or similar platforms.
• Experience with influencer/creator marketing is a plus.
• Interest in hospitality, food, nightlife, sports, and NYC culture is a plus.
• Portfolio or examples of previous work strongly encouraged.

You'll have real ownership over the venue's social and marketing presence, with room to pitch ideas, create content, work with creators, and help shape how the brand shows up online.

You'll work closely with ownership and the venue team while gaining hands-on experience across social media, hospitality marketing, events, and partnerships.

Location : New York, NY

Type : Full-Time | In-Person / On-Site

Schedule : Flexible schedule with nights and weekends based on events and content needs.

Salary : Based on experience

To Apply:

Send your resume and portfolio, along with a brief note on why you'd be a great fit, to View email address on click.appcast.io and apply through LinkedIn Easy Apply.