Marketing Manager

Marketing Manager

Burlingame CA

The Marketing Manager is responsible for developing, directing, and evaluating Caccia Home Services' marketing strategy, brand presence, digital campaigns, and marketing partnerships. The position exercises independent judgment in establishing campaign priorities, allocating marketing resources, evaluating performance, recommending corrective action, and advising leadership on strategies that support profitable growth, customer engagement, and brand awareness.

Marketing Management Duties:

• Develops, directs, and evaluates the Company's digital marketing strategy, establishing campaign objectives, target audiences, priorities, performance standards, and recommended resource allocation.
• Develops and administers the Company's annual marketing plan, Nexstar Marketing Wizard, and Marketing Calendar, independently establishing priorities, deadlines, campaign sequencing, and responsible resources.
• Develops the proposed annual marketing budget, determines recommended allocation among campaigns and channels, monitors expenditures and return on investment, and independently recommends budget adjustments based on business priorities and performance.
• Exercises independent judgment in prioritizing marketing initiatives, developing campaign plans, resolving marketing challenges, coordinating cross-functional resources, and recommending changes to leadership based on business needs and performance results.
• Analyzes marketing, website, lead-generation, and customer-conversion performance using Google Analytics, ServiceTitan, and other reporting tools.
• Interprets marketing performance results, identifies trends and deficiencies, and presents recommendations to leadership regarding campaign strategy, investment, and corrective action.
• Independently evaluates PPC, analytics, and digital marketing performance, identifies risks and opportunities, determines appropriate optimization priorities, and recommends changes to campaign strategy, vendor direction, spending, and resource allocation.
• Passionately supports the Mission, Vision, and Core Values of Caccia Plumbing on a daily basis.
• Sets an example for others by acting professionally in a manner that reflects the Company's Core Values.
• Ensures that all duties performed meet Federal, State, and Local regulations and requirements.
• Upholds safety rules and stays current with all Bridge learning modules.

Digital Marketing Duties:

• Establishes and directs the Company's social media, content, and brand storytelling strategy, including editorial priorities, brand standards, platform selection, campaign themes, publication schedules, and performance expectations.
• Creates or captures content when appropriate while remaining primarily responsible for the strategy, quality, consistency, and effectiveness of the Company's content.
• Develops and oversees paid digital advertising strategies across Google Ads, Nextdoor, Yelp, Facebook, Instagram, YouTube, and other platforms.
• Determines campaign objectives, evaluates audience and channel performance, recommends budget adjustments, and directs optimization efforts to improve awareness, traffic, lead quality, and conversion.
• Develops and oversees the Company's SEO strategy by evaluating search performance, identifying opportunities, setting priorities, coordinating internal and external resources, and recommending changes to improve organic visibility, website traffic, and lead generation.
• Establishes the strategy, target audience, messaging, schedule, and performance objectives for newsletters and promotional email campaigns.
• Reviews campaign results and recommends changes to improve engagement and conversion.
• Directs the development and implementation of content marketing initiatives and establishes priorities for the Company website content, messaging, functionality, and brand consistency.
• Directs and evaluates internal and external design resources responsible for customer-facing platforms and independently recommends improvements to the user experience, brand presentation, messaging, and conversion process.

Operational Duties:

• Evaluates, selects, manages, and holds marketing vendors accountable for agreed-upon objectives, budgets, deliverables, and performance standards.
• Recommends the continuation, modification, or termination of vendor relationships.
• Determines the objectives, audience, messaging, timing, and performance expectations for mailers and print advertising and coordinates the resources necessary for execution.
• Establishes objectives and performance expectations for advertising, Adopt-A-Highway, and other brand partnerships, evaluates results, and recommends changes to maximize business value.
• Establishes brand, messaging, audience, and quality standards for Company promotional materials and directs their development and distribution.
• Develops promotional materials when specialized judgment or business needs require.
• Customarily and regularly exercises discretion and independent judgment only under general supervision.

Competencies:

• Core Value Alignment: Commits to greatness by working as a team, performing expert plumbing, building long term relationships and evaluating the results for continuous improvement, and following company core values:
• Respect – A feeling of deep admiration for each other's abilities, qualities, or achievements.
• Trust – A firm belief in the reliability, truth, ability, and strength of our people and Company.
• Empowerment - Learn > Perfect > Teach.
• Work – Life Balance.
• Leadership – Exhibits confidence in self and others, inspires and motivates others to perform well; effectively influences others' actions and opinions, accepts feedback from others, gives appropriate recognition to others, identifies employees with potential, and invests time and energy in developing talent.
• Strategic Thinking – Focuses on creating a better future for the organization; prioritizes work performed by the level of importance and adds value through the accomplishment of high payoff results. Takes independent actions and calculated risks by looking for and taking advantage of opportunities.
• Cost Management – Controls cost through economical utilization of personnel, materials, and equipment, determines how budgets will be spent to get the work done, and accounts for all decisions and expenditures.
• Job Knowledge and Technical Skills – Thoroughly understands all aspects of the job; upholds company standards of ethical operations by ensuring compliance with all federal, state, and local regulations; possesses the practical hands-on experience, needs some direction, drives to build a knowledge base and improve professional skills continuously.
• Productivity and Dependability – Meets schedules, deadlines, and productivity standards; completes tasks on time or notifies the appropriate person with an alternate plan, strives to exceed productivity standards by completing work promptly, prioritizes workloads, attains needed resources, and execute a strategy that optimized results.
• Communication – Speaks clearly and persuasively in all situations, listens without interrupting and seeks clarification, responds well to questions, and writes in an informative and professional manner.
• Customer Service – Manages difficult or emotional customer situations; promptly responds to customer needs; solicits customer feedback to improve service; promptly responds to requests for service and assistance; meets commitments.
• Teamwork – Works effectively with others; balances the team's needs and those of the individual; gives and welcomes feedback.
• Judgment and Problem Solving – Gathers and analyzes information skillfully using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems; identifies and resolves issues promptly; considers relative costs and benefits of potential actions to choose the most appropriate one; uses reason when dealing with emotional topics.
• Professionalism and Interpersonal Skills – Treats others with respect and consideration regardless of their status or position, tactfully approaches others, focuses on solving conflict without blame, maintains confidentiality, accepts responsibility for own actions, follows through on commitments, remains open to others' ideas and tries new things.
• Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation, copes well with frequent changes, delays, or unexpected events.
• Stress Management – Reacts and responds well under pressure; keeps emotions under control; successfully copes with demands from superiors, subordinates, and peers.
• Initiative – Displays the desire to volunteer readily and undertake self-development activities by seeking increased responsibilities, sets and achieves challenging goals while demonstrating persistence in overcoming obstacles, measures self against excellence standards, and asks for and offers help when needed.
• Innovation – Displays original thinking and creativity, meets challenges with resourcefulness, generates suggestions for improving work, develops innovative approaches and ideas, presents ideas and information in a manner that gets others' attention.

Qualifications:

• Education: Required: Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field, or an equivalent combination of advanced education and professional marketing experience.
• Experience: Required: Three to five years of progressively responsible professional marketing experience involving campaign strategy, digital analytics, paid advertising, brand management, budget responsibility, and vendor oversight.
• Language Skills: Must possess the ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Must possess the ability to interpret complex marketing, business, vendor, and performance information; prepare strategic reports, campaign analyses, presentations, recommendations, and executive-level correspondence; and communicate effectively with leadership, employees, vendors, customers, and community partners.
• Mathematical Skills: Must possess the ability to analyze budgets, percentages, conversion rates