Marketing Specialist

Location: On-site

Schedule: Monday-Friday, with occasional evenings and weekends required for events, vendor activations, and community initiatives.

Position Summary:

Highway 90 is seeking a creative, organized, and results-driven Marketing Specialist to support the execution of our marketing initiatives across digital, retail, and community channels. This role is responsible for creating engaging content, managing social media, email and SMS marketing, coordinating in-store events and vendor activations, maintaining brand consistency, and strengthening community relationships. The ideal candidate is a self-starter with strong communication skills, a passion for retail marketing, and the ability to thrive in a fast-paced cannabis environment while ensuring compliance with New Jersey cannabis advertising regulations.

Content & Email Marketing
• Develop and manage engaging content across Highway 90's social media platforms on a consistent, strategic content calendar.
• Create educational, lifestyle, and promotional content while ensuring compliance with New Jersey cannabis advertising regulations.
• Plan, build, and execute targeted email and SMS marketing campaigns to increase customer engagement, retention, and loyalty.
• Utilize marketing platforms including AIQ, Springbig, Dutchie eCommerce, and Rank Really High to support customer communication, promotions, and campaign performance and website maintenance.
• Collaborate with store leadership and vendors to highlight new product launches, promotions, events, and community initiatives.

Events, Activations & In-Store Experience
• Plan, coordinate, and execute in-store events, vendor pop-ups, educational sessions, product demonstrations, and customer appreciation events.
• Organize compliant giveaways, raffles, and promotional activations that increase foot traffic and strengthen brand awareness.
• Partner with cannabis brands to coordinate vendor days and product education opportunities for customers and staff.
• Ensure merchandising, product displays, digital menus, signage, and promotional materials remain current, visually appealing, and aligned with Highway 90 brand standards.
• Identify opportunities to enhance the customer experience through creative retail displays and in-store experiences.

Brand & Merchandise Management
• Maintain Highway 90's brand identity across all customer touchpoints, both in-store and online.
• Manage branded merchandise, promotional materials, and giveaway inventory.
• Coordinate ordering, tracking, and distribution of branded apparel, accessories, and marketing collateral.
• Develop creative promotional items that leave a lasting impression with customers, budtenders, and community partners.

Community Engagement & Partnerships
• Build and maintain strong relationships with customers, local businesses, cannabis brand partners, and community organizations.
• Represent Highway 90 at local events, festivals, networking opportunities, and community outreach initiatives.
• Identify opportunities to expand Highway 90's presence through partnerships, sponsorships, and community engagement efforts.
• Foster positive relationships with vendor representatives to support educational programming and promotional collaborations.

Marketing Analytics & Budget Support
• Track and analyze the performance of marketing campaigns, social media, email marketing, events, and promotional initiatives.
• Provide regular reporting and actionable insights to improve campaign effectiveness and customer engagement.
• Gather customer feedback and store-level insights to help shape future marketing strategies.
• Assist with tracking budgets for events, promotional materials, merchandise, and marketing initiatives.

Cross-Functional Collaboration
• Work closely with store leadership, vendors, and internal teams to execute integrated marketing campaigns and in store/online sales
• Maintain consistent branding across digital, print, retail, and community channels.
• Ensure all marketing efforts align with New Jersey cannabis regulations and Highway 90's brand standards.
• Support additional marketing and operational initiatives as needed to help achieve company goals and drive dispensary growth.

Qualifications
• 2+ years of experience in marketing, social media management, retail marketing, event coordination, or a related role.
• Experience creating engaging content for social media, email, and SMS marketing campaigns.
• Familiarity with marketing platforms such as AIQ, Springbig, Dutchie eCommerce, Canva, Meta Business Suite, or similar tools is preferred.
• Strong written and verbal communication skills with excellent organizational and time management abilities.
• Creative thinker with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Comfortable collaborating with vendors, store leadership, and cross-functional teams.
• Experience in cannabis, retail, hospitality, or consumer marketing is a plus but not required.
• Knowledge of New Jersey cannabis advertising regulations, or the ability to quickly learn and adhere to compliance requirements.
• Must be able to work on-site Monday through Friday, with occasional evenings and weekends required for events and promotions.•