Lead Data Specialist

Career Area: Technology, Digital and Data Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Role Summary : The Lead Data Specialist is the analytics and reporting owner for Cat OnPoint Marketing Services , responsible for delivering accurate, scalable, and actionable marketing performance insights across digital campaigns, customer journeys, and dealer engagement channels. This role owns dealer-facing and internal reporting, develops dashboards and visualizations, and partners with stakeholders to interpret results, identify optimization opportunities, and demonstrate business value. The role focuses on measuring and improving campaign effectiveness, customer behavior, and conversion outcomes across Cat OnPoint Marketing Services. As Cat OnPoint scales from proof of concept to enterprise deployment, this role ensures analytics and reporting are trusted, repeatable, and aligned to approved business cases and value realization objectives. What You Will Do: Own the end-to-end analytics and reporting strategy for Cat OnPoint Marketing Services. Design, maintain, and enhance dealer-facing and internal dashboards focused on campaign performance, customer engagement, and conversion metrics. Develop ad hoc dashboards and analyses to support stakeholder questions, performance reviews, and optimization discussions. Analyze campaign performance across channels (email, digital, CRM-driven outreach) , identifying drivers of engagement, conversion, and ROI. Utilize data visualization tools (e.g., Tableau) to translate complex marketing data into clear, actionable insights. Act as a consultative analytics partner to Dealers, Business Units, and internal teams by explaining campaign results, audience behavior, segmentation performance, and performance drivers. Identify insights, risks, and opportunities, and provide data-driven recommendations to improve campaign effectiveness, targeting strategy, and customer conversion outcomes. Ensure data accuracy and integrity across multiple data sources; investigate and resolve data discrepancies. Partner with engineering and platform teams to define data requirements, specifications, and reporting structures . Contribute to data modeling, ETL processes, and reporting enhancements within an agile delivery environment. Define and support value realization and ROI measurement , ensuring alignment with approved business cases. What You Will Have: Value Realization: Knowledge of value realization methods; ability to plan, execute, monitor and manage business activities and resources to determine and achieve the actual value from a business initiative as estimated in an associated business case. Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience. Agile Development: Knowledge of agile methodologies and the agile development lifecycle; ability to utilize formal agile methodologies, disciplines, practices and techniques for the delivery of new and enhanced applications. Cloud Computing: Knowledge of cloud-based solutions and their applications; ability to design, implement, and manage cloud-based solutions to meet business needs and improve operational efficiency. Database Design (Physical): Knowledge of database systems; ability to establish a data model for designing an organization's database that runs effectively and efficiently for better business outcome. Information Management: Knowledge of an organization's existing and planned Information Architecture and Information Management (IM) methodology; ability to collect and manage information from different sources, and distribute this information to enhance operational efficiency. Modeling: Data, Process, Events, Objects: Knowledge of data, process and events; ability to use tools and techniques for analyzing and documenting logical relationships among data, processes or events. Considerations For Top Candidates Bachelor's degree or equivalent experience in Analytics, Data, Information Systems, Marketing Analytics , or a related field. Or equivalent working experience Experience owning analytics, reporting, and performance measurement for digital marketing programs, campaigns, or customer engagement initiatives . Demonstrated experience working with marketing KPIs such as conversion rates, engagement metrics, campaign ROI, or customer lifecycle performance. Working knowledge of data visualization / BI tools (e.g., Tableau) with the ability to build dashboards and visualizations. Proficiency in SQL and experience working with large, complex datasets. Strong ability to communicate analytical insights to non-technical audiences. Experience collaborating with cross-functional technical and business teams. Preferred Qualifications Experience supporting dealer-facing or customer-facing marketing analytics . Strong familiarity with digital marketing measurement , including campaign reporting, attribution concepts, audience segmentation, and customer journey analysis. Experience partnering with marketing, CRM, or campaign execution teams to translate analytics into actionable strategy. Experience working in agile delivery environments . Experience supporting value realization, ROI measurement, or business case tracking . What Success Looks Like Dealers and stakeholders clearly understand campaign performance, customer behavior, and where to optimize targeting, messaging, and conversion . Dashboards and reporting are trusted, scalable, and consistently used to inform marketing and business decisions. Analytics ownership for Cat OnPoint is clearly established, reducing reliance on fragmented or ad hoc reporting support. What You Will Get: Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. About Caterpillar Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Summary Pay Range: $128,470.00 - $192,710.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part-time employees Visa Sponsorship is not available for this position. Posting Dates: May 21, 2026 - May 29, 2026 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community . #J-18808-Ljbffr Caterpillar Inc