Marketing Coordinator

Marketing Coordinator

Richmond, Virginia

Position Overview:

Empower Brands is seeking a proactive and detail-oriented Marketing Coordinator to support our marketing initiatives and to help drive brand awareness, lead generation, and customer engagement. This is a highly collaborative role with a focus on supporting our franchisees, marketing team, and brand leaders.

Key Responsibilities:

• Be the first point of contact for all local marketing questions
• Manage marketing ticketing system to connect franchisees with the resources and necessary team members.
• Have deep knowledge of the resources, guides, and partners available to franchisees
• Coordinate the production of local marketing materials including brochures, flyers, ads, etc.
• Work with brand teams to keep brand print and apparel stores up to date and with inventory on appropriate items
• Help maintain brand consistency across all marketing materials.
• Maintain and organize the digital asset library, ensuring franchisees have access to current logos, photos, templates, and promotional materials.
• Gather and compile local campaign performance metrics to support reporting and analysis efforts.
• Assist with onboarding new franchisees by providing education marketing tools, systems, and brand guidelines.
• Help schedule and coordinate marketing-related webinars, office hours, or training sessions for franchisees.
• Serve as liaison between franchisees and approved vendors, helping to facilitate quotes, orders, and performance
• Support Brand Managers in managing vendor timelines and deliverables.
• Help ensure franchisees are following brand guidelines in print, digital, and social executions.
• Identify and escalate recurring issues or opportunities for training, FAQs, or additional resources.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of professional marketing experience preferred
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to multitask and meet tight deadlines in a collaborative environment.

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship. Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.