Director, Digital and Social Media - NWSL Atlanta

About the Role NWSL Atlanta is seeking an experienced Director of Digital and Social Media to lead the organization’s content strategy and distribution across digital channels. The role reports to the Chief Business Officer and will manage a high‑performing content and video team tasked with bringing the NWSL Atlanta brand to life across digital and social channels, driving audience growth, fan engagement, and revenue via content creation across owned channels. This fully onsite role will be based at Mercedes‑Benz Stadium in Atlanta, GA, until 2028 when the role will move to our new world‑class training facility in Marietta, GA. Key Responsibilities Digital Content Strategy & Editorial Leadership – Based on the overarching brand strategy, define the overall vision, strategy, and roadmap for social and digital content development and execution. Lead content strategic planning and execution, ensuring thinking starts from a strategic brief and includes alignment across key stakeholders (brand, broadcast, communications, PR, partnerships, sporting operations, ticketing). Define and oversee enterprise content calendar processes to ensure cross‑functional alignment, preparedness for tentpole moments, and real‑time responsiveness. Provide weekly performance reviews and convert insights into clear creative direction. Set and maintain standards for platform‑native excellence with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, Facebook, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics. Oversee short‑form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement. Leadership Responsibilities Build, lead, develop, and inspire a forward‑thinking content team that includes a Digital Manager, Content Producer, Team Photographer, Manager of Social, and two Social Coordinators. Protect the reputation of the company and handle sensitive and confidential information with discretion and professionalism. Qualifications Required bachelor’s degree in Digital Media, Marketing, Communications, Journalism, or related field. 6+ years of progressive experience in digital content strategy and creation. 3+ years of experience managing talent and high‑performing teams. Experience in NWSL, MLS, or other professional sports. Deep knowledge of digital and social platforms, with expertise in leveraging multimedia to drive audience growth, engagement, and revenue impact. Deep understanding of audience drivers, marketing channels, and how they intersect with content strategy. Proven ability to manage multiple projects simultaneously, prioritize effectively, and resolve complex problems in a fast‑paced, deadline‑driven environment. Strong grasp of social analytics tools and related platforms (e.g., Blinkfire, ScorePlay, StatsPerform, ClipPro, WSC, Asana). Flexibility to work evenings, weekends, and holidays during the NWSL season. #J-18808-Ljbffr AMB Sports + Entertainment