Associate Director, Brand Strategy (Distribution)

Job Summary: Title: Associate Director, Brand Strategy (Distribution) Reports to: President, Distribution and VP, Digital Strategy Location: New York, NY (On-Site, 5 days a week in office) The Role: Roc Nation is seeking an Associate Director, Brand Strategy for Roc Nation distribution owned and operated properties. In this role you will work with the President, the VP, Digital and other key stakeholders to develop a multi-channel social strategy for maximum views, impact, growth and acquisition. This position will support the continued development and growth for a diverse roster of Roc Nation artists and the Roc Nation Distribution brand. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans and content strategies, securing digital retail merchandising, facilitating requests between partners, managers and artists and maintaining web & social platforms for the Roc Nation Distribution brand. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, and newsletter blasts on a daily basis. Key Responsibilities: Content Marketing: Develop and execute digital marketing/sales and content distribution strategies for Roc Nation Distribution. Present and develop content calendars, rollout strategies and content ideas to drive more awareness and adoption of the ROC Nation distribution platform Partner Management: Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives Content Development: Produce and post digital content, including text, images, videos; liaise with the creative department, product managers and digital marketing leads to develop artist focused content Site and Social Development / Management: Support and manage Roc Nation Distribution website and social channels including but not limited to redesigns and updates around new platform features Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue Reporting and Analysis: Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth Other Priority Marketing: Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches Qualifications: 5+ years experience managing the use of and/or relationships with digital distribution and social platforms Bachelor's degree in a related field preferred Extensive knowledge of and passion for the music market An in-depth understanding of social media platforms, industry trends, new technologies and digital music services Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously Knowledge using basic audio, photo and video editing programs The highest attention to detail Track record building and maintaining strong business relationships Strong oral/written communication skills The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms Experience working with social management and listening platforms Experience working with content management systems; especially Wordpress Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. Benefits & Perks HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days CAREER: Career and skill development programs with School of Live WEALTH: 401(k) program with company match Note – Roc Nation benefits and policies differ from Live Nation ---------- The expected compensation for this position is: $108,000.00 USD - $135,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. Established in 2008, Roc Nation is the leading global entertainment organization. Headquartered in New York, the company conducts business operations worldwide — maintaining offices in Los Angeles, London, and Brazil. Roc Nation’s recognition as a world-renowned entertainment company comes, in part, from the all-encompassing range of services we provide our clients. Whether building careers and brands from the ground up or championing the ongoing success of our talent roster, we continue to revolutionize and redefine the business of entertainment. Roc Nation’s diverse client portfolio includes many of the most celebrated recording artists, producers, songwriters, and athletes. Each of our clients are given access to the full scope of our cutting-edge capabilities — from artist management, music publishing, international distribution, touring, production, strategic brand development, and more. We form partnerships with experts who break the mold in industries such as media, entertainment, technology, music management, fashion, and philanthropy to support our clientele. Roc Nation proudly represents musical phenomenon such as Rihanna, Alicia Keys, Lil Uzi Vert, Megan Thee Stallion, and Fat Joe — securing massive brand collaborations, selling record-breaking concert tours, and producing history-making events across every facet of our company. Bridging music and sports, in 2019, Roc Nation partnered with the National Football League (NFL) as the organization’s live music entertainment strategist. Since then, Roc Nation has produced award-winning Super Bowl Halftime shows, bringing in notable headliners such as The Weeknd, Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, Rihanna, and Usher. The first of its kind, the Roc Nation-NFL collaboration has seen massive success, making history as the first Super Bowl Halftime Show to win an Emmy award for Outstanding Variety Special (Live) in 2022, followed by another Emmy win in 2023 for Outstanding Directing For A Variety Special. Additionally, the Super Bowl LIX Halftime Show starring Kendrick Lamar broke the viewership record with 133.5 million people tuning in to watch the performance. Roc Nation Sports In 2013, Roc Nation Sports launched to offer specialized services that cultivate long-term career growth opportunities for athletes. To best support our roster of athletes on and off the field at a global scale, Roc Nation Sports creates and executes strategic marketing and endorsement deals, brand collaborations, and facilitates media relations, as well as coordinates philanthropic opportunities, among other offerings. We represent renowned athletes such as Dez Bryant, Jaire Alexander, Skylar Diggins, Kevin De Bruyne, Robinson Canó, Mark Vientos, and many more. Team Roc Alongside business endeavors, Roc Nation supports communities around the world through its philanthropic division, Team Roc. Maintaining a commitment to activism and humanitarianism, Team Roc collaborates with partners to tackle inequities across four pillars: education, emergency relief and community goodwill, criminal justice, and health and wellness.