Social Media and Digital Marketing Intern

Job Description

Job Description

Join NYCSBUS as a Social Media & Digital Marketing Intern, a structured learning opportunity designed for candidates with a strong foundation in content creation and social media. This internship provides hands-on experience applying existing skills in digital storytelling, content production, and public sector communications within a mission-driven organization.

The intern will support content creation and digital engagement across six depot locations, gaining real-world experience translating day-to-day transportation operations into compelling digital content while helping establish a foundational social media presence and define standards for future content and platforms. The intern will receive guidance on organizational priorities, operations, and storytelling opportunities, building a deeper understanding of how organizations connect with the communities they serve. Throughout the internship, the intern will further develop practical skills in social media, photography, short-form video production (mobile and basic DSLR), and graphic creation while working under general guidance. The role also provides exposure to cross-functional collaboration with leadership, HR, IT and electric-vehicle (EV) teams, and operations staff, offering insight into how real-time projects, recruitment efforts, and innovation initiatives are communicated publicly.

This internship is intended for individuals looking to apply and refine their existing skill set in a real-world environment, while gaining additional experience in digital marketing, communication strategy, and community engagement through mentorship and hands-on exposure.

Why Join Us / What We Want to Do

NYCSBUS is on a mission to transform student transportation in New York City—and we are looking for individuals who want to be part of that effort. Each year, NYC spends approximately $2 billion on school bus transportation, serving hundreds of thousands of students. Despite this scale, the system is often perceived as costly, inconsistent in quality, and environmentally inefficient.

NYCSBUS is working to change that. As a nonprofit operator, we aim to demonstrate that public services can be high-quality, responsive, innovative, and community-focused. Our work goes beyond transportation—we are rethinking how large-scale public services can better serve the people who rely on them. Through our digital presence, we aim to reshape how families and communities understand school bus operations, highlight safety and reliability, and shift perceptions around electric school buses and sustainability. We are looking for support in building that presence—helping tell our story, engage with our workforce, connect with prospective employees, and communicate our impact to the broader public.

Content Creation & Social Media Exposure (40%)

• Support day-to-day social media activities across platforms (LinkedIn, Instagram, TikTok, Facebook) under guidance
• Capture and create content, including photography, short-form video, and basic graphics that highlight NYCSBUS operations and initiatives
• Assist in planning content calendars and gain exposure to how content is scheduled and aligned with organizational priorities
• Gain hands-on experience analyzing engagement metrics and learning how performance insights inform content strategy
• Learn how digital content is reviewed and aligned with organizational guidelines, messaging standards, and approval processes

Field Content & Depot Coverage (30%)

• Gain exposure to on-site operations by visiting NYCSBUS depot locations, supporting content capture efforts under supervision
• Observe and assist in documenting day-to-day operations and key projects alongside operations staff, General Managers, and fleet teams
• Support coverage of events, job fairs, and community engagement initiatives while learning how field content is developed

Depot locations include:

• Charleston, Staten Island
• Port Richmond, Staten Island
• Castle Hill, Bronx
• Eastchester, Bronx
• Greenpoint, Brooklyn
• Jamaica, Queens

Cross-Functional Collaboration (20%)

• Gain exposure to cross-functional collaboration by supporting initiatives involving leadership, HR, IT, EV, and operations teams
• Assist HR efforts related to recruitment marketing, hiring campaigns, and job fair promotion while learning best practices
• Observe and support collaboration with IT and EV teams to understand how digital content highlights innovation and electric vehicle initiatives
• Assist in coordinating with operations teams to ensure content accuracy and alignment under guidance

Digital Marketing & Communications Support (10%)

• Assist with email marketing initiatives (e.g., newsletters via Mailchimp or similar platforms)
• Support website updates and broader digital marketing efforts with guidance from team members
• Contribute to efforts that maintain a consistent and professional brand presence across platforms

Additional Learning Opportunities

• Assist with special projects and campaigns as assigned
• Support organization of content libraries and documentation
• Learn best practices for responsible content creation and publishing within organizational guidelines and under supervision

• Eligible to work in the U.S.
• Currently pursuing a Master’s Degree or recently completed a Bachelor’s
• Familiarity with major social media platforms (LinkedIn, Instagram, TikTok, Facebook) and how to tailor content for each
• Ability to conduct a basic social media audit and identify opportunities for growth and engagement
• Experience creating content calendars and organizing campaigns or posting schedules
• Familiarity in content creation tools such as Canva, Figma, Adobe Creative Suite, or similar design platforms
• Experience with short-form video editing tools (CapCut, Adobe Premiere Rush, or similar)
• Ability to capture quality photo and video content using an iPhone or basic DSLR camera (framing, lighting, composition)
• Familiarity with social media analytics (TikTok, Instagram, Facebook insights) and ability to interpret performance metrics
• Comfortable creating presentations and decks (Google Slides, PowerPoint)
• Proficiency in Google Workspace (Docs, Sheets, Slides, Drive)
• Experience or interest in email marketing tools such as Mailchimp, Constant Contact, or similar platforms
• Strong written and verbal communication skills with attention to tone and brand voice
• Ability to manage multiple tasks, meet deadlines, and work independently in a fast-paced environment
• Interest in sustainability, transportation, or mission-driven work is a plus
• Comfortable collaborating across teams, including leadership, HR, operations, and technical staff

• Paid internship
• Paid sick time (in accordance with NYC Earned Safe and Sick Time Act)
• Flexible work schedule within business hours

NYCSBUS is an Equal Employment Opportunity Organization.