Senior Manager, Global Loyalty Marketing (Loyalty-Driven Revenue & Redemption)

Senior Manager, Global Loyalty Marketing (Loyalty-Driven Revenue & Redemption) Location: United States, Georgia, Atlanta Address: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 The Senior Manager, Global Loyalty Marketing is responsible for leading strategy, development and activation of marketing planning, programs, products, promotions, and communications for assigned marketing initiatives across loyalty and partnerships. This role will work cross‑functionally with Loyalty and Redemption program teams to build marketing promotions that drive meaningful revenue and member engagement through owned, paid, and partner media channels. Your day to day Serve as the central marketing leader across cross‑functional teams and external partners to build and deliver Loyalty‑Driven Revenue, Reward Night, and Ambassador marketing and communications plans to drive in‑the‑year commercial performance and member engagement. Monitor campaign and product performance daily and drive continuous optimizations through deep understanding of loyalty, finance, and channel touchpoints. Facilitate planning conversations with cross‑functional team members including Loyalty, Finance, and Analytics to understand business needs and objectives and turn them into actionable marketing ideas. Own and manage marketing budget, effectively allocating funds and conducting budget audits in partnership with business financial partners. Evaluate pro‑forma and post‑initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns. Manage external agency and partner relationships to ensure clear communications in the planning process and throughout campaign development and execution, while building strong, trusting relationships across the internal organization to support overall team objectives. Serves as a central connector across L&P Marketing and partners closely with Loyalty, Finance, GIAD, and P&T to build annual and quarterly plans. Lead, coach, and develop marketing team members providing clear direction, prioritization, and performance management. What we need from you Bachelor's or Master's Degree in a relevant field or an equivalent combination of education and work‑related experience. Eight or more years of progressive work‑related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing. Experience in people and team leadership, with a demonstrated ability to coach, develop, and motivate high‑performing teams. Experience with test‑and‑learn scenarios and planning matrices, execution in both on‑and offline channels. Ability to work in an integrated creative environment and to translate customer analytics output into insight for the development of creative briefs. Ability to direct creative process(es) to build compelling messaging and creative concepts. Experience in handling sensitive consumer data such as financial records a plus. Experience with identifying marketing opportunities utilizing third‑party information. Ability to translate observations into findings and business applications. Extremely detail oriented, highly organized with excellent time‑management skills and a technical aptitude. Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving. Location & Compensation Location – Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $115,000.00 to $130,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. Legal & Compliance The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue–based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. EEO Is The Law – click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity. If you require reasonable accommodation during the application process, please click here. IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please read about applicable benefits. #J-18808-Ljbffr