Vice President, Investment Product Marketing - Investment Solutions (Wealth Management)
JPMorgan Chase & Co.
Job Description
Join J.P. Morgan Wealth Management and help shape how affluent, high net worth, and ultra-high net worth clients discover, understand, and engage with our investment solutions. This is a rare opportunity to sit at the intersection of investment strategy and marketing, where your work directly influences how clients protect, manage, and grow their wealth. You'll bring your expertise to a team that values bold thinking, deep collaboration, and meaningful impact.
As a Vice President, Investment Product Marketing at JPMorganChase within the Wealth Management Product Marketing team, you will own the end-to-end product marketing roadmap for Investment Solutions — from positioning and messaging to go-to-market execution across client and advisor channels. You will serve as the strategic marketing partner to investment product leaders, mobilizing cross-functional marketing teams to deliver integrated programs that drive awareness, engagement, adoption, and business growth. Your work will directly shape how advisors and clients experience our investment capabilities and will play a meaningful role in deepening client relationships at scale.
Job responsibilities
- Partner with Investment Solutions stakeholders to establish the annual product marketing agenda, focusing resources on opportunities with the greatest potential to deepen client relationships and accelerate business growth
- Collaborate with investment product leaders and business-aligned marketing teams to connect product marketing priorities and plans to broader business objectives, product roadmaps, and market opportunities
- Translate research, competitive intelligence, advisor feedback, and performance data into differentiated positioning, new marketing opportunities, and actionable recommendations for investment product partners
- Develop the value proposition, narrative architecture, and proof points for investment solutions targeting affluent, high net worth, and ultra-high net worth clients and prospects — clear, differentiated, and grounded in client needs
- Build go-to-market plans for new capabilities, enhancements, and thematic campaigns (e.g., alternatives, income, diversification), defining target segments, key messages, channel strategy, and success metrics
- Act as the primary marketing relationship for Investment Solutions product owners and senior subject-matter experts, connecting them to the right capabilities across marketing and content teams
- Produce and oversee development of client-facing and advisor-enablement content across digital and print — including toolkits, pitch decks, web journeys, emails, articles, and campaign assets
- Coordinate across business-aligned marketing, delivery, engagement, field marketing, content, social media, and digital teams to align plans, sequence activity, and deliver cohesive product marketing programs
- Partner closely with Legal, Compliance, and supervisory stakeholders to deliver compelling, accurate, and timely investment communications while managing review requirements and reputational risk
- Leverage approved AI tools to accelerate content development and drive efficiencies across the marketing workflow
- Establish key performance indicators, evaluate campaign and content performance, and use insights to refine strategy and improve measurable business outcomes
Required qualifications, capabilities, and skills
- Formal training or certification on Marketing Strategy & Management concepts and 10+ years applied experience
- 10 years of marketing experience in financial services, with meaningful time in investment product marketing — including wealth management, asset management, brokerage, or investing platforms
- Demonstrated ability to build positioning, messaging, and go-to-market plans for investment products or platforms
- Working knowledge of investment products, markets, portfolio construction, and the needs of affluent, high net worth, and ultra-high net worth clients
- Demonstrated success operating in a complex, matrixed organization — influencing without direct authority and building strong partnerships with senior stakeholders and cross-functional teams
- Excellent writing and editorial judgment, with the ability to translate complex investment concepts into clear, client-ready language
- Strong commercial judgment and analytical orientation, with the ability to connect marketing activity to client behavior, advisor adoption, and measurable business outcomes
- Proven project and program management capability in a fast-moving, regulated environment
- Bachelor's degree required
Preferred qualifications, capabilities, and skills
- Experience marketing alternative investment products to affluent or high net worth client segments
- Familiarity with digital marketing platforms, marketing automation tools, and data-driven marketing approaches
- Experience working within a wealth management or asset management environment serving ultra-high net worth clients
- Advanced degree (MBA or equivalent) in Marketing, Finance, or a related field
About Us
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
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