Workfront Business Product Lead, Director

Role Purpose The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront and developing/delivering product offerings supporting end-to-end workflows for colleagues and agency partners. Acts as the voice of the customer to shape product strategy and prioritization to improve operational execution, user experience, and measurable outcomes. Translates business priorities into scalable product capabilities, evolving from foundational enablement to intelligent automation. Ensures execution excellence from early concept/prototyping through enterprise-wide adoption, improving user productivity, quality, compliance confidence, and speed to market. Role Responsibilities Product Strategy and Value Delivery Shape/refine Workfront product strategy and vision aligned to marketing priorities. Develop and deliver product offerings supporting end-to-end workflows for internal teams and agency partners. Lead work management improvements to strengthen Workfront as a central hub for operational execution. Build and curate a prioritized backlog to address Workfront UX and operational efficiency gaps. Establish/maintain product governance (prioritization frameworks, decision rights, cross-functional alignment). Use data-driven metrics (e.g., adoption, efficiency, reuse, impact) to optimize backlogs and performance. Manage stakeholder buy-in, requirements alignment, and coordination of digital delivery to market release plans. Cross-functional Collaboration and Stakeholder Management Incorporate user feedback, adoption signals, and market readiness into product decisions. Collaborate with internal digital teams and UX experts to implement the roadmap and capture critical metadata for optimization. Partner with peer platform owners for seamless integration across the broader marketing/technology ecosystem. Change Management, Enablement and Continuous Improvement Enable product rollout and scaling; ensure organizational readiness across processes, systems, and support teams. Partner with Content at Scale and change management teams on onboarding, communications, and adoption. Lead continuous improvement cycles using user feedback, performance data, and evolving business needs. Articulate value propositions mapped to business needs. Basic Qualifications 8+ years in product management/platform delivery. Bachelor’s degree required. Experience with regulated workflows in pharma/life sciences (strongly preferred). Experience stabilizing/optimizing Workfront environments via UX improvement efforts. Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies). Experience influencing and managing cross-functional stakeholders to drive consensus. Proficiency mapping user journeys to identify challenges/opportunities. Ability to translate insights into solutions and well-defined user stories. Knowledge of marketing operations (strong asset). Exceptional analytical skills to interpret usage data and derive actionable insights. Strong communication skills with senior stakeholders; align technical and business teams. Passion for user-centric design and AI innovation; collaborative mindset in fast-paced, matrixed environments. Excellent influence skills with comfort engaging executives and global teams. Preferred Qualifications Experience with regulated workflows in pharma/life sciences (strongly preferred). Master’s degree (Business, Computer Science, Marketing, or related); MBA or advanced certification in Product Management/AI (preferred). Application Instructions Last Day to Apply: April 20, 2026. Benefits (explicitly stated) Eligible for Pfizer Global Performance Plan bonus target of 20% of base salary; share-based long-term incentive eligibility. 401(k) with Pfizer matching contributions and additional Pfizer retirement savings contribution. Paid vacation/holidays/personal days; paid caregiver/parental and medical leave; medical, prescription drug, dental, and vision coverage. #J-18808-Ljbffr