Paid Media Manager, Search Engine Marketing

At 1-800-FLOWERS.COM, Inc., we're passionate about helping people connect, celebrate, and express themselves through our family of iconic brands. As we continue to grow, we're investing in technology, data, AI, and digital marketing to enhance the customer experience and drive meaningful business results. We're looking for a talented and results-driven Paid Media Manager, Search Engine Marketing (SEM) to join our performance marketing team! This is an exciting opportunity for an experienced paid search professional who thrives on analyzing data, optimizing campaigns, and driving measurable growth. You'll play a key role in managing and scaling paid search initiatives across multiple brands, with direct influence on customer acquisition, revenue, and overall marketing performance. Reporting to the Senior Director of Search Engine Marketing, you'll collaborate with cross-functional teams and help shape the future of our paid search strategy. What You'll Do Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Dynamic Search Ads, and remarketing. Develop and execute paid search strategies focused on driving revenue growth, customer acquisition, and return on ad spend (ROAS). Oversee advertising budgets, monitor campaign performance, and strategically allocate investments to maximize results. Optimize manual and automated bidding strategies, audience targeting, and campaign segmentation. Analyze key performance metrics, including ROAS, ROI, CPA, CTR, conversion rates, and revenue, to identify opportunities for improvement. Lead ongoing testing initiatives across ad copy, bidding strategies, audiences, landing pages, and emerging advertising capabilities. Collaborate with Analytics, Product, Technology, and Marketing teams to improve conversion tracking, attribution, and overall campaign effectiveness. Leverage AI, automation, and advanced marketing tools to improve efficiency and campaign performance. Present performance insights, results, and strategic recommendations to leadership. What We're Looking For 4+ years of hands-on experience in Search Engine Marketing (SEM), Paid Search, or PPC advertising. Strong expertise in Google Ads, including Search, Shopping, Performance Max, Smart Bidding, and campaign optimization. Experience managing paid search campaigns in retail, e-commerce, direct-to-consumer (DTC), or other performance-driven environments. Proven success managing substantial paid search budgets and driving measurable business results. Experience with Microsoft Advertising and both manual and automated bidding strategies. Strong analytical skills with the ability to translate campaign data into actionable business recommendations. Advanced proficiency in Excel or Google Sheets. Excellent communication, organization, and problem-solving skills. Ability to work independently, manage multiple priorities, and balance strategy with hands-on execution. Nice to Have Google Ads, Microsoft Advertising, or Search Ads 360 certifications. Experience with Google Analytics, Adobe Analytics, Sigma, or SQL. Knowledge of Google Merchant Center and product feed optimization. Experience with Feedonomics, Apple Search Ads, or emerging digital advertising platforms. Familiarity with AI-powered marketing tools and automation. Why Join Us? At 1-800-FLOWERS.COM, Inc., you'll have the opportunity to work with a portfolio of well-known consumer brands while helping shape innovative digital marketing strategies. What makes this opportunity exciting: High-visibility role with a direct impact on business growth. Opportunity to manage sophisticated paid search campaigns across multiple brands. Exposure to emerging technologies, AI, advanced analytics, and marketing automation. Collaborative, innovative, and data-driven team environment. Opportunities for professional growth and development. Competitive compensation and comprehensive benefits, including health and wellness programs, retirement benefits, paid time off, and employee discounts. The expected salary range for this position is $105,000 to $115,000 annually . Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law. To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service. Benefits may include*: Medical, dental, vision, life, and disability insurance for the associate and eligible dependents Flexible Spending Account (FSA) Health Savings Account (HSA) 401(k) retirement savings program Mental health resources and Employee Assistance Program (EAP) Paid vacation time (accrued based on hours worked and tenure) Paid company holidays Employee discount across our family of brands Potential eligibility for annual merit-based compensation increases, where applicable *Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time. #J-18808-Ljbffr