Associate Social Media Director

Associate Social Director

The PepsiCo Foods North America (PFNA) D3 Social Media Team is looking for a strategic, results-oriented Associate Social Director who thrives in a fast-paced, innovative marketing environment. Lead a team of Social Strategists and Community Managers responsible for delivering end-to-end social media marketing efforts for brands across both emerging and legacy channels within the social media ecosystem for the Quaker Oats Master Brand.

Responsibilities

This role will oversee both proactive and reactive consumer response, social strategy, and content creation for assigned brands within the internal agency team D3 at PFNA. The successful candidate will be a social media expert, adept at leading high performing teams to deliver best-in-class brand experiences.

• Lead a team of Social Strategists and Community Managers responsible for development and implementation of social media communication strategies in support of brand objectives
• Oversee influencer / creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders
• Lead ongoing management of existing Social Media capabilities including Culture Calendar and Trend Reporting as well as development of net new capabilities
• Stay informed of the latest social media related trends and best practices
• Advocate for new ideas and approaches in support of continuous improvement / innovation
• Collaborate cross-functionally within the organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk
• Lead overarching approach to social media analytics and help oversee report generation by team
• Act as a key point of contact with Brand Marketing Leads

Compensation & Benefits

• The expected compensation range for this position is between $110,700 - $185,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
• Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor's Degree required
• Preferred: Concentration in Marketing, Communications and/or New Media preferred
• 6-8 years of professional strategic and tactical multi-channel marketing & social media communications experience.
• Experience successfully managing multiple direct reports and leading professional social media teams
• Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing
• Familiarity with a variety of social media analytics tools and content publishing platforms
• Expert level experience with social and influencer platforms including Instagram, TikTok and X
• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything
• Collaborative attitude with strong interdepartmental communication skills
• Ability to work under pressure in fast paced environment
• Advanced understanding of marketing strategy and ability to develop social media marketing tactics that deliver on brand objectives
• Creative thinker who can bring a brand voice to life across a variety of social media touchpoints
• Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders)
• Entrepreneurial mindset willingness to roll up your sleeves and get creative with their team