Specialist, Marketing

Join to apply for the Specialist, Marketing role at FirstService Residential Overview The Marketing Specialist for the South Region will be the go-to person for orchestrating local go-to-market plans, in partnership with the Director of Marketing, South Region to execute the integrated marketing plan and build relationships with key stakeholders across the South. The specialist will work closely with the business development team, the growth marketing team, and regional leadership to align marketing efforts with sales priorities, ensuring impactful engagement across the South Region. This role will lead all local pursuit and client event planning and execution for their markets. It is a pivotal role to drive brand and growth marketing and have a lasting impact across the South Region. Responsibilities Work with the Marketing Director, South Region, to execute integrated marketing for the local markets across the South, balancing the global marketing plan with local plans for events, advertising and pursuit plans. Develop relationships with key stakeholders in their markets including the business development team, operations and human resources. Smarketing will be a key focus for this role and their relationship with the business development team will be key to their success. Execute local go to market marketing plans tied to the pursuit plans for the markets, leading local execution and briefing the lead generation team for growth marketing campaigns including email campaigns and digital advertising. Manage event planning and webinars for the South from kick off through to execution, including planning sessions, securing panelists, briefing the growth marketing team, developing the post event plan and providing the business development team with tools for their pursuit outreach related to events. Assist with tradeshows and expos, including identifying opportunities and ordering collateral and branded items Manage inventory, ordering, and delivery of promotion items for the South Region Develop a local sponsorship program in partnership with the Director of Marketing for their markets, securing local industry sponsorship, events as well as local sponsorships as requested by the market to drive brand awareness. Book local advertising for their market(s) and manage their local advertising plan; brief the creative and content team for development of advertising to support the local marketing plan. Execute local associate referral programs and promotions to drive associate referrals for business development including briefing for collateral for internal promotion; execute local online reputation program to drive online reviews for their market(s). Lead the process to secure local photography and content from their market(s) for the global social media accounts; identify PR worthy stories and content, responsible for coordinating subject matter experts for PR opportunities. Work with their Director of Marketing to develop briefs in support of their local go-to-market plan. Assist their Director of Marketing in managing the local marketing budgets through invoices submissions and tracking. Qualifications Must have a BA/BS degree in marketing or communications, or equivalent work experience (minimum two years proven experience in communications, marketing, or related field). Ability to communicate effectively in both oral and written form. Excellent people and relationship-building skills and ability to successfully work with a wide range of personnel including office staff and all levels of management. Strong project management and time management skills, ability to prioritize and work efficiently under pressure. Ability to coordinate events and drive results aligned with company growth and retention goals. Collaborative attitude and team player. Exceptional interpersonal and organizational skills. Flexible and adaptable approach toward change. 3+ years of marketing experience. What We Offer As a non-exempt associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, vision. In addition, you will be eligible for time off benefits, paid holidays, and a 401k with company match. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties and responsibilities to this job at any time. Seniority level Entry level Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr