Ecommerce Acquisition Lead

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

We are looking for a strategic, data-driven ecommerce leader to own and grow new customer acquisition on BoostMobile.com. In this role, you will be responsible for the end-to-end web buy flow — from device and plan selection through checkout — with a singular focus on driving web gross adds and conversion performance. You will manage the new customer journey across device purchases, BYOD activations, and plan selection, ensuring every touchpoint is optimized for conversion.

This role sits at the intersection of ecommerce strategy, funnel analytics, and go-to-market execution. You will collaborate with marketing, merchandising, product, UX, and web operations to rapidly iterate on the buy flow in a dynamic, competitive wireless environment. The ideal candidate is a data-savvy storyteller with a relentless focus on conversion, a test-and-learn mentality, and the ability to translate funnel insights into actionable improvements that move the business.

What Success Looks Like (Objectives):

• Own and grow web gross adds by continuously optimizing the BoostMobile.com new customer buy flow across device, BYOD, and plan selection paths
• Drive measurable conversion rate improvements through systematic A/B testing, funnel analysis, and data-informed iteration on page layouts, CTAs, pricing presentation, and checkout experience
• Monitor daily acquisition KPIs — traffic, conversion rate, cart abandonment, average order value, gross adds by channel — and identify friction points and opportunities in real time
• Manage and optimize referral traffic and affiliate partnerships to drive qualified inbound traffic to the buy flow, collaborating closely with performance marketing
• Lead cross-functional go-to-market execution for new device launches, seasonal promotions, and plan changes, ensuring the web experience is ready on day one and optimized post-launch
• Leverage AI-driven personalization and predictive analytics to deliver dynamic, segment-specific buy flow experiences that increase conversion and customer lifetime value

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):

• Deep ecommerce acquisition expertise, with a demonstrated track record of growing online sales and new customer acquisition in high-velocity, direct-to-consumer environments
• Advanced conversion optimization skills, including hands-on experience designing and analyzing A/B tests, multivariate experiments, and funnel optimization strategies that deliver measurable revenue impact
• Strong analytical proficiency with tools such as Adobe Analytics, Google Analytics, or comparable platforms — the ability to translate complex data into clear narratives and actionable recommendations for stakeholders
• Working knowledge of ecommerce platforms including Adobe Commerce (Magento) and Adobe Experience Manager (AEM), with the ability to partner with web operations on content updates and buy flow configuration
• Strategic business acumen with the capability to translate high-level acquisition targets into tactical execution roadmaps, manage competing priorities, and defend data-driven decisions to senior leadership
• AI Literacy, specifically the ability to leverage AI-powered personalization engines, predictive modeling, and productivity tools to automate segmentation, optimize funnel performance, and scale acquisition strategies
• Exceptional cross-functional collaboration skills, with demonstrated ability to drive alignment across marketing, product, UX, merchandising, and engineering teams to deliver cohesive customer experiences

Minimum Requirements:

• Minimum Education: Bachelor's degree in Marketing, Business, Analytics, or a related field
• Minimum Experience: 5+ years of ecommerce experience with a focus on customer acquisition, conversion optimization, or growth in a DTC or subscription-based environment
• Required Technical Skills: Must have experience with:
  • Web analytics platforms (Adobe Analytics, Google Analytics, or equivalent)
  • A/B testing and experimentation tools (Optimizely, Adobe Target, or equivalent)
  • Ecommerce platforms (Adobe Commerce/Magento, Shopify, or comparable)
  • CMS platforms (Adobe Experience Manager or comparable)
  • Customer data platforms (CDPs) for segmentation and personalization

Visa sponsorship not available for this role

Salary Ranges

Compensation: $83,950.00/Year - $119,900.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make  echostar.com and  jobs.echostar.com accessible to users. Please contact View email address on jobs.echostar.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements:  EEO Policy Statement ,  Pay Transparency , EEOC Know Your Rights ( English / Spanish )