Product Marketing Manager

Product Marketing Manager

At Protomiq, we believe that the auto dealerships that win are the ones that create better experiences for their customers. That's why we build technology that helps dealers connect with shoppers, turn interest into action, and drive measurable business results. More than 6,000 dealerships across North America rely on Protomiq's solutions to engage customers, improve performance, and stay competitive in a rapidly evolving market. From independent dealerships to some of the largest dealer groups and automotive brands in the industry, Protomiq is trusted by dealerships focused on what comes next. If you're excited by innovation, customer impact, and the opportunity to help shape the future of automotive retail, you'll fit right in.

At Protomiq, your work matters. We're a team of builders, problem-solvers, and innovators who are passionate about helping our customers succeed. Here, you'll be empowered to move quickly, embrace new ideas, and make a visible impact on the business. We offer competitive compensation, comprehensive benefits, professional development opportunities, and a culture built on collaboration, accountability, and growth.

Protomiq is seeking a Product Marketing Manager to build and lead our product marketing function. This role will own product positioning, value-based storytelling, competitive intelligence, and launch excellence. As Protomiq continues to evolve its brand and market position, this person will operationalize our product narrative while ensuring our strategy is grounded in market insight and customer understanding. You will work cross-functionally with Product, Sales, Customer Success, and Marketing to align messaging, strengthen go-to-market execution, and enable revenue growth.

Key Responsibilities

Market Intelligence & Product Positioning

• Partner with Product Management to gather and share market and competitive intelligence
• Conduct market research to identify opportunities, trends, and underserved segments
• Define target customer segments and develop buyer personas
• Craft differentiated product positioning aligned with customer needs and market dynamics
• Develop a strategic narrative that communicates our product story in the language of the buyer
• Help size markets and support go-to-market strategy development

Go-to-Market Strategy

• Collaborate with Sales leadership to define routes to market
• Partner with Demand Generation to develop campaign themes aligned with product objectives
• Lead the planning and execution of major and minor product launches
• Conduct win/loss analysis to generate insights for Product, Sales, and Customer Success teams
• Engage industry influencers and analysts to strengthen market visibility and credibility

Sales Enablement & Revenue Support

• Develop sales enablement materials including pitch decks, battle cards, demo scripts, and objection-handling guides
• Train Sales and Customer Success teams to effectively communicate product value
• Enable internal teams with insights on buyers, competitors, and market trends
• Create feedback loops between Sales, Marketing, Customer Success, and Product teams

Content & Customer Advocacy

• Oversee development of mid- and bottom-funnel marketing content that drives conversions
• Support marketing campaigns that drive acquisition, retention, and expansion
• Build customer advocacy programs including testimonials, case studies, and industry recognition
• Create messaging and campaigns that help customers maximize value from Protomiq products

Requirements

• 3+ years of experience in product marketing, product management, or B2B SaaS marketing
• Strong experience with product positioning, messaging, and go-to-market strategy
• Proven success launching products or major features
• Experience collaborating with product, sales, and marketing teams
• Strong analytical skills with the ability to translate market insights into strategy
• Excellent written and verbal communication skills
• Ability to lead cross-functional initiatives in a fast-paced environment
• Bachelor's degree required; or equivalent experience is a plus
• Automotive industry experience is a plus but not required