Senior Director of Content Commerce (Robotics)

The Sr. Director, Content Commerce, Robotics builds and scales FF’s content-driven sales motion for the Robotics business across livestreaming, short video, social commerce, and creator-led channels Reporting to the UES Leader, this role turns Robotics content into a measurable revenue channel, owning the strategy, playbook, talent, and operating model that converts attention into purchase Content Commerce Strategy: Define the multi-platform content commerce strategy for Robotics across YouTube, TikTok, Instagram, Douyin, Xiaohongshu, Bilibili, and emerging surfaces Livestreaming Operations: Build the livestreaming sales engine – hosts, scripts, studios, calendar, and post-stream conversion infrastructure Creator & KOL Program: Design and operate a creator/KOL/KOC program that recruits, briefs, compensates, and measures third-party voices selling Robotics Owned Content Studio: Stand up an in-house content studio capability for product education, demo, storytelling, and high-velocity short-form output Platform Partnerships: Build deep partnerships with priority platforms to access creator funds, livestream slots, ad credits, and new commerce surfaces Conversion Infrastructure: Own the link, landing, deep-link, and one-tap-to-cart infrastructure that connects content surfaces to FF’s ecommerce and direct sales channels Pricing & Offer Management: Coordinate with Ecommerce, Brand, and Finance on content-only offers, bundles, and live-room exclusives, protecting brand integrity and margin Measurement: Establish a content commerce measurement system covering GMV, conversion rate, content ROI, and creator unit economics Compliance & Brand Safety: Ensure all paid creator and live content meets FF’s brand standards and complies with FTC, advertising, and platform policies in each market Team Leadership: Build a content commerce organization spanning livestreaming, creator partnerships, content production, and operations Benefits Modern workspace incorporating the latest technologies Employee referral program Paid relocation 401k retirement plan Generous healthcare, vision, and dental care – free to employees and discounted for partners and families Stock options Foosball and ping pong tables including tournaments Frequent social events, happy hours, and team parties Soul of Faraday community outreach team Casual dress code and relaxed work environment Free parking – with carpool reimbursement Experience: 10+ years in content marketing, social commerce, or content-led DTC; at least 5 years operating revenue-bearing content commerce programs Education: Bachelor’s degree in marketing, communications, business, or related discipline Channel Track Record: Demonstrated ability to scale a livestream or creator-led channel to meaningful GMV at premium ASP Creator Network: Existing relationships with creators, MCNs, and platform partner teams in priority markets Content Sense: Strong instinct for product storytelling, demo design, and content formats that convert Leadership: Experience leading multi-disciplinary teams across production, talent, and operations Direct experience operating commerce across both US (TikTok Shop, YouTube Shopping) and Greater China (Douyin, Xiaohongshu, Tmall Live) ecosystems Background in robotics, EV, or premium consumer tech content Track record integrating AI tools into content production at scale Bilingual (English / Mandarin) working capability #J-18808-Ljbffr Faraday Future