Copywriter

Burpee Brand Voice Specialist

We're the nationwide leader in home gardening and have been inspiring gardeners for over 150 years. As a privately owned seed, plant, and garden goods company, we reach millions of gardeners each year across retail, direct-to-consumer, and e-commerce channels. At Burpee, we're driven by quality, innovation, and a deep passion for helping people grow successfully at home. Our brand is one of the most recognized and trusted names in gardening, built on generations of expertise and a commitment to excellence. This is your chance to join a company with a rich legacy, a loyal customer base, and a team that takes pride in helping gardens, and careers, grow.

This role requires a creative thinker and hands-on gardener who can shape and maintain a consistent Burpee brand voice across e-commerce, email, catalog, social media, packaging, and retail displays. This role blends storytelling with marketing by translating product benefits and gardening advice into persuasive, customer-friendly language that helps gardeners of any skill level discover, understand and succeed with Burpee products.

Location: 300 Park Ave, Warminster PA. 100% Onsite. Monday - Friday 8am-5pm.

Essential Duties:

• Create clear, accurate, and persuasive content across website, catalog, email, social media, and retail channels that helps customers understand and choose our products.
• Develop product descriptions, category pages, and supporting content on Burpee.com that drive conversion and improve the customer experience.
• Support promotional campaigns, product launches, and seasonal selling with timely, relevant messaging.
• Deliver weekly email copy that aligns to revenue goals and seasonal priorities.
• Write and maintain gardening guides, 'how-to' content, and educational materials that build customer confidence and success.
• Optimize website content using search keywords, testing, and performance insights to improve engagement and conversion.
• Edit and proof content across channels to ensure accuracy, clarity, and consistency.
• Maintain a consistent Burpee voice across all content and touchpoints.
• Document and update writing standards and guidelines as needed.
• Partner with marketing, product, and retail teams to deliver against project briefs.
• Work with horticulturists and customer service to ensure content is accurate, practical, and grounded in real customer needs.

Minimum Qualifications:

• 5+ years of professional copywriting experience, preferably in lifestyle or enthusiast categories (gardening, home, food).
• Strong writing ability grounded in hands-on gardening experience, with the judgment to write clearly and accurately for gardeners of all levels.
• Portfolio demonstrating work across e-commerce, retail, or consumer brands.
• Ability to work from project briefs and develop concepts independently.
• Ability to balance brand voice with commercial goals and drive customer action.
• Strong editing and proofreading skills with close attention to detail.
• Working knowledge of SEO and how to apply it to content.

Benefits:

• Medical, Dental, Vision
• Health Reimbursement Account
• 401(k) Plan with company match
• Generous Paid Time Off
• Employee Assistance Program
• Tuition Reimbursement
• Training and Development
• Short / Long Term Disability
• Life Insurance
• KASHABLE loan program
• Free garden vegetables from our farm from June to September!

Work on campaigns that reach wide audiences and drive measurable results. Craft clear, compelling copy within a well-defined brand voice. Be part of a thoughtful review process that strengthens every piece of content. Collaborate closely with designers, marketers, and stakeholders across teams. Get recognized for precision, consistency, and high-quality execution.