Casino Gamification Manager

Role Description

We are looking for an experienced Casino Gamification Manager who will take ownership of player engagement mechanics across our casino brands and drive retention through innovative gamification strategies, promotions, and LiveOps activities.

• Design, launch, and optimize tournaments, missions, challenges, loyalty programs, prize drops, and other engagement mechanics.
• Increase player activity, retention, and revenue.
• Work closely with CRM, Product, Analytics, and Retention teams to create engaging player experiences.
• Maximize the impact of every campaign.

If you are passionate about player psychology, gamification mechanics, and data-driven optimization — we would love to meet you.

Qualifications

• 3+ years of experience in Gamification, LiveOps, CRM, Retention, or Product roles within the iGaming industry.
• Hands-on experience configuring and launching casino promotions, tournaments, missions, challenges, and loyalty mechanics.
• Strong understanding of bonus structures, wagering requirements, tournament logic, player retention strategies, and gamification psychology.
• Experience analyzing campaign performance and making optimization decisions independently.
• Experience working with gamification platforms such as Optimove, Plug2Win, or similar solutions.
• Strong analytical skills and ability to evaluate campaign effectiveness and bonus ROI.
• English level — Intermediate+.

Requirements

• Experience with Optimove Gamify.
• Experience running A/B tests for promotional mechanics and player engagement campaigns.
• Knowledge of Tier-1 markets and player behavior patterns.
• Experience working directly with casino game providers.
• Previous experience within high-growth iGaming products.

Responsibilities

• Gamification Ownership:
  • Own the design, setup, and optimization of gamification mechanics across multiple casino brands.
  • Manage tournaments, missions, challenges, loyalty programs, prize drops, and other player engagement initiatives.
  • Monitor participation rates, deposit conversion, retention performance, and campaign ROI.
  • Continuously improve gamification mechanics based on player behavior and business performance.
  • Develop and maintain the gamification calendar aligned with acquisition and retention objectives.
• LiveOps & Promotional Campaigns:
  • Build and maintain a proactive LiveOps calendar across casino products.
  • Configure, launch, and monitor campaigns within gamification and CRM platforms.
  • Ensure all mechanics are properly tested before launch and thoroughly analyzed after completion.
  • Deliver actionable insights and recommendations to improve future campaigns.
• Tool Ownership & Process Development:
  • Lead the implementation and adoption of Optimove Gamify and other gamification solutions.
  • Become the internal expert and owner of the gamification tool ecosystem.
  • Create and maintain documentation, processes, and execution standards.
  • Identify gaps between business needs and platform capabilities and propose improvements.
• Cross-Functional Collaboration:
  • Collaborate closely with CRM and Retention teams to align promotional activities.
  • Partner with Analytics teams to establish measurement frameworks and success metrics.
  • Work with Product teams on roadmap initiatives related to player engagement and gamification.
  • Support business growth by continuously improving player retention and loyalty mechanics.

Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.