Advisor, CRO & Fundraising Strategy (P3)

Job Category : Marketing Analytics Requisition Number : ADVIS008170 Full-Time Hybrid Locations Showing 1 location Hybrid-Washington, DC 899 N Capitol St NE Washington, DC 20002, USA The Role The Advisor, CRO & Fundraising Strategy, is responsible for supporting the testing, analysis, and optimization across key points of conversion within Save the Children’s online ecosystem. As part of the Supporter Growth team, this role serves as a subject matter expert on website optimization and multi-channel digital fundraising strategy, helping to achieve ambitious growth goals and improve financial and non-financial conversion across the full donor journey. This role requires strong analytical skills, with the ability to translate business needs into technical requirements, partner closely with web development teams, and to identify and act on opportunities that span multiple channels and touchpoints. Location Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations What You’ll Be Doing (Essential Duties) *not inclusive of all role responsibilities. May be subject to change Develop conversion rate optimization (CRO) strategy, driving improvements in website conversion KPIs and user engagement Own CRO testing roadmap, prioritizing initiatives based on revenue impact, user experience improvements, and alignment with divisional goals Define, track, and optimize against website conversion benchmarks, proactively identifying performance gaps and implementing solutions to improve results Drive end-to-end optimization of the donor journey (acquisition through re-engagement), recommending and implementing improvements that increase conversion and lifetime value Partner with channel owners (email, mobile, paid media, web) to develop fundraising activation briefs and execute integrated campaigns, ensuring alignment in messaging, user experience, and performance goals Serve as a user experience (UX) SME to partner on digital fundraising and website strategy, leveraging SEO insights to improve user flow, increase organic visibility, and maximize revenue across channels Work across divisions and collaborate on strategic testing framework to maximize private first revenue growth Manage day-to-day agency relationships, setting priorities, providing strategic direction, and ensuring deliverables meet performance expectations and organizational standards Production & Execution (20%) Drive the execution of A/B and multivariate tests across digital fundraising touchpoints, from hypothesis development through analysis and implementation of winning experiences Design prototypes for tests to be used in the creation of test code by website developers Oversee and QA CRO tests and ensure successful implementation of winning test variations into live experiences using tools such as Adobe Target, Luminate Online, & Drupal Translate business and fundraising needs into clear technical requirements and partner closely with web development/business technology teams to execute against roadmap priorities Create ad-hoc donation forms as needed Analytics & Performance Insights (20%) Create and collaborate on reports for stakeholders on campaign, channel, and product performance, highlighting optimization opportunities and strategic recommendations Analyze site traffic, engagement, and conversion KPIs to track against benchmarks and generate actionable insights Utilize behavior analytics tools to glean insights around points of friction across the site and inform testing plans Manage and create digital tracking codes (CIDs) and ensure proper tracking across channels, campaigns, and products Identify trends, attribution insights, and performance drivers to inform broader digital fundraising strategy Deliver website reporting to senior leadership and key stakeholders outside of Supporter Growth team, highlighting performance trends and actionable insights to inform strategic decisions Partner closely with the Managing Director, Digital Marketing to develop, forecast, and manage revenue and expense plans; monitor performance against targets Leadership & Team Management (10%) Train, develop, coach, lead, and supervise one (1) direct report, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values Foster a collaborative, test-and-learn culture focused on continuous improvement, knowledge sharing, and innovation in digital fundraising Stay ahead of emerging trends in donor engagement, marketing technology, and audience behavior to inform strategy Represent Supporter Growth team in cross-functional meetings Supporting ad-hoc projects and other duties as assigned Required qualifications for the role Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience. Demonstrated Experience working across multiple digital fundraising channels (e.g., web, email, paid media, mobile) Strong analytical skills with the ability to translate data into actionable insights and strategy Working understanding of web development processes and content management systems, with the ability to effectively collaborate with technical teams Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally Ability to be on call for weekends and emergency response periods outside of working hours Professional proficiency in MS Office suite Professional proficiency in spoken and written English Preferred qualifications for the role 5+ years of experience in digital marketing with a focus on digital optimization strategy Experience developing and executing cross-channel marketing or fundraising strategies Working knowledge of CSS and HTML Hands-on experience using Adobe Target, VWO, Drupal, Figma, or similar tools to implement website updates, testing, and personalization Experience with Adobe Analytics, Blackbaud products (e.g., Luminate, BBCRM), and Salesforce Marketing Cloud Experience with A/B testing and personalization platforms (e.g., Target, Interaction Studio) Experience with user experience (UX) research and testing methodologies Compensation Save the Children is offering the following salary ranges for this position, dependent on candidate location: Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $91,800 - $102,600 base salary Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $83,725 - $93,575 base salary Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $74,800 - $83,600 base salary The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here). Benefits Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities Health: Competitive health care, dental and vision coverage for you and your family Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees Retirement: A retirement savings plan with employer contributions (after one year) Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services Learning & Growth: Access to internal and external learning & development opportunities and mentorships Equal Opportunity Employer Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Save The Children