Social Media Manager

Job Description

Job Description

Description:

Inkbox is the leading brand within our growing portfolio of temporary tattoo businesses, inspiring millions of people to express themselves through premium body art and creative self-expression.

Together with TemporaryTattoos.com and our manufacturing businesses, we serve consumers, artists, brands, retailers, and commercial partners around the world. Backed by decades of manufacturing expertise and a culture of innovation, we’re building the future of temporary tattoos—combining iconic brands, new technology, and exceptional customer experiences.

This is an exciting opportunity to join a team transforming an industry and helping shape the next chapter of one of the world’s most recognized temporary tattoo brands.

TM International is seeking a creative, organized, and results-driven Social Media Manager to strengthen our online presence, grow brand awareness, and engage customers across digital channels. This role will manage day-to-day social media activity, develop compelling content, support marketing campaigns, monitor performance, and help translate business objectives into effective social media strategies.

The ideal candidate combines strong writing and visual-content instincts with a working knowledge of social media analytics, paid campaigns, audience engagement, and current platform trends.

Key Responsibilities

· Develop, schedule, and publish engaging content across company social media platforms, including LinkedIn, Facebook, Instagram, X, TikTok, YouTube, and other relevant channels.

· Create and maintain a social media content calendar aligned with company goals, campaigns, product launches, events, promotions, and seasonal initiatives.

· Write clear, on-brand captions, headlines, social copy, and calls to action tailored to each platform and target audience.

· Partner with internal teams to gather content, promote company initiatives, highlight products or services, and support employer-branding efforts.

· Create or coordinate visual content such as graphics, short-form videos, photos, stories, reels, and promotional materials using approved brand standards.

· Monitor social media channels, respond to comments and messages in a timely and professional manner, and escalate customer-service or reputation concerns when appropriate.

· Track social media trends, competitor activity, platform updates, and emerging content opportunities.

· Assist with planning and executing paid social media campaigns, including audience targeting, budget coordination, creative testing, and performance reporting.

· Measure and report on key performance indicators, including engagement, reach, follower growth, website traffic, leads, conversions, and campaign return on investment.

· Recommend improvements based on analytics and audience behavior to increase visibility, engagement, and business results.

· Maintain brand consistency across all social media communications and ensure content reflects TM International’s voice, values, and reputation.

· Support broader marketing activities, including email campaigns, website updates, trade shows, events, internal communications, and digital advertising as needed.

Core Competencies

· Creative content development.

· Brand awareness and voice management.

· Social media strategy.

· Digital advertising and campaign support.

· Analytics and performance reporting.

· Customer and community engagement.

· Project management and deadline ownership.

· Collaboration and professional communication.

Work Environment and Physical Requirements

This position primarily performs work in an office, hybrid, or remote environment and requires regular use of a computer, phone, and standard office equipment. Occasional attendance at company events, customer visits, photo/video shoots, trade shows, or community activities may be required.

Equal Employment Opportunity

TM International is an equal opportunity employer. We are committed to creating an inclusive workplace and consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable law.

Qualifications

· Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field preferred.

· Two or more years of social media marketing, digital marketing, communications, or content-creation experience preferred.

· Demonstrated experience managing business social media accounts and developing content for multiple platforms.

· Strong written and verbal communication skills, including proofreading and the ability to adapt messaging for different audiences.

· Experience with social media scheduling and management tools such as Hootsuite, Sprout Social, Buffer, Meta Business Suite, or similar platforms.

· Familiarity with social media analytics, Google Analytics, campaign reporting, and performance metrics.

· Basic graphic design and video-editing skills using tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.

· Working knowledge of paid social advertising, including Meta, LinkedIn, Instagram, or other relevant advertising platforms.

· Strong organizational skills, attention to detail, and ability to manage multiple deadlines and priorities.

· Ability to work independently while collaborating effectively with cross-functional teams.

Preferred Qualifications

· Experience supporting a B2B, manufacturing, distribution, international business, professional-services, or corporate brand.

· Experience with SEO, email marketing, CRM platforms, website content management systems, or marketing automation tools.

· Photography, videography, or short-form video production experience.

· Familiarity with employer branding, recruitment marketing, and employee advocacy programs.

· Ability to interpret campaign data and present recommendations to leadership in a clear, actionable format.