Customer Insights Researcher

Grand Rapids, MI

Full time

R000696227

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

Meijer Rewards

• Weekly pay

• Scheduling flexibility

• Paid parental leave

• Paid education assistance

• Team member discount

• Development programs for advancement and career growth

Please review the job profile below and apply today!

As part of the Marketing organization, the Insights team plays a key role in infusing customer insights into business strategy, marketing, innovation, and experience development.

This position is responsible for independently managing research workstreams and serving as a consumer insights consultant to business partners across the organization. Responsible for translating business needs into sound research plans, designing and programming customer surveys and other studies, applying analytic principles to interpret results, and synthesizing findings across multiple data sources into timely, actionable insights. Combines a passion for customers with an analytic approach to examining problems and identifying areas of opportunity.

What You'll Be Doing:

• Leads the development and execution of learning plans for ad hoc and ongoing customer research to understand and promote the voice of the customer and achieve businessobjectives.

• Interprets business needs and designs research plans that answer both straightforward and complex problems, including studies that combine multiple methods (e.g.,quantitativeand qualitative).

• Appliesproficiencyacross a range of research methods – from foundational quantitative and qualitative techniques to more advanced methodologies – in the design, analysis,interpretationand application of consumer research.

• Executes analysis and interpretation using established and advanced analytical frameworks toidentifypatterns, implications, and opportunities, with awareness of the broader business context.

• Synthesizes multiple data sources to draw out insights and drivers of business performance.

• Serves as a customer insights consultant to business partners.

• Owns research projects end to end, from smaller-scale, structured studies through the execution of complex studies – including scoping,objectives, deliverables, timeline, and communication.

• Collaborates with other data and analytics teams and procures internal resources as needed to support research objectives.

• Informs ongoing brand tracking, trend watching, competitive intelligence, and consumerperceptionstudies.

• Crafts cohesive narratives with clearlyidentifiedbusiness implications and adjusts communication style to suit stakeholder needs.

• Performs qualitative customer research, including focus group moderation, customer interviews and intercepts, textual analysis, and in-store ethnography.

• Operates skillfully within established software platforms, adapts quickly to new tools when introduced, and develops expert-levelproficiencyin at least one tool within the team's portfolio.

• Continuously learns and applies new tools and technologies to interpret customer feedback, proactively seeking advantage from new capabilities.

• Keeps customers at the center of the analytic approach, analysis and solutions, and partners with cross-functional teams to drive a customer-centered focus at Meijer.

• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned orrequired.

What You Bring with You (Qualifications):

• Bachelor's Degree inmarket research,business, psychology, social sciences, or related field. Master's Degree is preferred.

• 3+ years of experience in Customer Insights, Voice of Customer, Market Research, Innovation, UX Research, or related field.

• Previous CPG, merchandising, and/or retail experience is a plus.

• Proficiencyacross awide array ofquantitative and qualitativeresearchtools andmethods.

• Ability to independently scope, design and manage multi-phased or multi-method customer insights engagements.

• Demonstratedabilitywith advanced analytics tools.

• Strong analytical skills to assess, interpret, and translate multiple data sources into actionable shopper/category insights.

• Experience tailoring communications to different audiences and communicating to multiple brand leadership, cross-functional team members, agency and retail partners, etc.

• Ability to consult with business partners, clarify ambiguous needs, and connect insights to business objectives.

• Effective creative problem-solving skills.

• Enjoys working in a fast-paced, innovative environment.

• Imaginative, enthusiastic and courageous, comfortable with change.

• Actively curious about what drives an exceptional customer experience.

We opened our doors more than 90 years ago with the goal of helping people provide for themselves and their family. Today we’re a multi-billion dollar retailer with more than 70,000 employees across six states. Our Midwest geography includes corporate offices in Grand Rapids, Michigan, plus manufacturing facilities, distribution centers and over 270 stores across Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin.

Meijer is an Equal Opportunity Employer, fostering a diverse and inclusive workplace. We are committed to treating all persons with dignity and respect. Meijer's policy is to not discriminate because of any applicant or team member's race, color, national origin, sex, sexual orientation, gender identity or expression, pregnancy, religion, age, physical or mental disability, uniformed service or veteran status, or any other lawfully-protected classification. If you have a disability and require a reasonable accommodation to complete any part of your application, please click here to submit your request . Submissions that are not seeking help to complete the application due to a disability will not be responded to.