Marketing & Communications Coordinator

Marketing & Communications Coordinator

The Marketing & Communications Coordinator is responsible for executing the Better Business Bureau's marketing, communications, public relations, and community engagement efforts. Working directly with the President & CEO, this position ensures the BBB maintains a professional, consistent, and engaging presence throughout the Big Country.

This individual will coordinate marketing initiatives, manage the organization's social media platforms, assist with public relations, support community events, and help strengthen awareness of the BBB's mission and Accredited Businesses. While the President & CEO establishes the organization's vision and strategic direction, the Marketing & Communications Coordinator is responsible for bringing that vision to life through consistent communication, marketing execution, and brand management.

We're not looking for someone to simply manage social media—we're looking for someone who wants to help tell the story of the businesses, leaders, and communities that make the Big Country stronger.

This position serves as the engine behind the BBB's marketing and communications efforts, working closely with the President & CEO to ensure every initiative reflects the organization's mission, voice, brand standards, and strategic priorities.

As the Marketing & Communications Coordinator, your role is to amplify the mission and vision of the Better Business Bureau through thoughtful marketing, strategic communications, and consistent brand management. You'll help bring ideas to life by creating compelling content, coordinating community outreach, supporting media efforts, and ensuring every communication reflects the professionalism and integrity of the BBB.

You will also help protect and strengthen the BBB brand by ensuring our logo, messaging, marketing materials, and public communications remain polished, consistent, and aligned with organizational standards.

We are looking for someone who is creative, proactive, curious, highly organized, and excited to bring fresh ideas to the table. If you enjoy storytelling, building relationships, and creating work you're proud of, you'll find purpose in this role. We value initiative, professionalism, accountability, and a willingness to learn. We don't expect you to know everything on day one—but we do expect you to care deeply about producing excellent work and representing the Better Business Bureau with integrity.

As our organization continues to grow, so will this position. We are committed to investing in the right person and providing opportunities for increased responsibility, professional development, and career advancement.

Position Type: Part-Time (25–30 hours per week) Starting Pay: $20.00 per hour Flexible remote work schedule Occasional evenings and weekends required for community events, networking functions, workshops, ribbon cuttings, and special events Reports directly to the President & CEO Opportunity for advancement as the organization continues to grow

Brand Management

Serve as the steward of the BBB brand by ensuring every public-facing communication reflects professionalism, consistency, and excellence.

Responsibilities include:

• Maintain brand consistency across all marketing and communication materials.
• Ensure proper use of the BBB logo, colors, fonts, and brand standards.
• Create branded marketing materials using approved templates.
• Organize and maintain digital brand assets.
• Review marketing materials for professionalism, consistency, grammar, and accuracy before publication.
• Recommend creative ideas and improvements that strengthen the BBB's public image and community presence.
• Help ensure every communication reflects the mission and values of the Better Business Bureau.

Social Media Management

Manage the organization's social media presence by:

• Developing monthly content calendars.
• Creating engaging graphics, videos, and captions.
• Scheduling and publishing content across all social media platforms.
• Monitoring comments and messages and responding or routing inquiries appropriately.
• Photographing and filming community events.
• Producing reels, short-form videos, and event recaps.
• Tracking analytics and recommending improvements.
• Researching trends and identifying opportunities to expand the BBB's reach and engagement.

Marketing & Content Creation

• Design flyers, brochures, presentations, advertisements, and promotional materials.
• Write marketing copy, educational content, and business spotlights.
• Develop campaigns promoting BBB Accreditation, workshops, events, and community initiatives.
• Create promotional materials for sponsorships and partnerships.
• Assist with annual reports and organizational publications.
• Maintain a consistent marketing calendar.

Public Relations

• Draft press releases and media advisories.
• Maintain relationships and contact lists for local media outlets.
• Coordinate interview logistics for the President & CEO.
• Prepare briefing materials and talking points.
• Research media opportunities that align with BBB initiatives.
• Monitor media coverage involving the BBB.

Newsletter & Email Communications

• Produce and distribute the monthly BBB newsletter.
• Gather stories, organizational updates, and community highlights.
• Promote upcoming events, workshops, and educational opportunities.
• Highlight Accredited Businesses and community partnerships.
• Monitor email campaign performance and recommend improvements.

Podcast & Speaking Engagement Coordination

• Research podcast, interview, and speaking opportunities.
• Coordinate scheduling and logistics.
• Communicate with podcast hosts and event organizers.
• Prepare supporting materials and talking points for the President & CEO.
• Maintain a calendar of upcoming appearances.

Community Events & Outreach

Coordinate marketing support for:

• Chamber of Commerce events
• Ribbon cuttings
• BBB networking events
• Educational workshops
• Community presentations
• Annual fundraising events
• Business expos
• Community outreach initiatives

Responsibilities include:

• Event promotion
• Marketing materials
• Photography and videography
• Social media coverage
• Press outreach
• Event recap content

Sponsorship & Advertising Coordination

• Maintain sponsorship and advertising calendars.
• Prepare sponsorship applications.
• Coordinate logo submissions and marketing materials.
• Ensure sponsorship benefits are fulfilled.
• Research advertising opportunities in magazines, newspapers, event programs, digital publications, and community guides.
• Assist with advertising placements and deadlines.
• Track advertising opportunities and sponsorship renewals.

Administrative Responsibilities

• Maintain the annual marketing calendar.
• Organize digital marketing assets and photography libraries.
• Track marketing projects and deadlines.
• Coordinate with printers, photographers, media outlets, and other vendors.
• Assist with additional communications projects assigned by the President & CEO.

Success in this role means you consistently help increase the visibility, professionalism, and impact of the Better Business Bureau throughout the Big Country. You look for opportunities before they're assigned. You understand that every social media post, newsletter, press release, sponsorship, event, advertisement, and marketing piece contributes to the public's perception of the BBB. You take pride in producing polished, professional work while helping the President & CEO communicate the organization's mission effectively. You understand that your work supports local businesses, strengthens consumer trust, and helps grow one of the most respected organizations in our region.

Preferred Qualifications:

• Associate's or Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field (or equivalent experience).
• Excellent written and verbal communication skills.
• Strong organizational and time-management abilities.
• Experience using Canva or similar graphic design software.
• Experience managing business or organizational social media accounts.
• Basic photography and video editing skills preferred.
• Familiarity with Microsoft Office and Google Workspace.
• Experience with email marketing platforms such as Mailchimp or Constant Contact is a plus.
• Self-motivated with the ability to work independently while managing multiple projects.

At the Better Business Bureau Serving the Big Country, you'll have the opportunity to make a meaningful impact across the communities we serve. You'll work directly with the President & CEO, help elevate one of the region's most trusted organizations, attend exciting community events, build valuable