Launch Strategist
Full-time
Shown Media
About Shown Media
Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fundraises and product launches.
We specialize in campaigns that dominate X (Twitter) and LinkedIn feeds—regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact.
See our work:
The Role
We're looking for a Launch Strategist to own the strategy and execution of organic video launches across LinkedIn and X (Twitter).
This is not a typical social media role. You'll be the architect behind campaigns designed to go viral—owning everything from narrative and distribution strategy to execution and amplification.
What You'll Do
Turn videos into events
Apply core viral growth principles (inspired by YouTube and beyond) to transform launches into must-watch moments.Own launch strategy end-to-end
Develop and execute organic campaign strategies across LinkedIn and X.Lead execution and production flow
Manage the post-production pipeline to ensure content ships on time and at a high standard.Design viral loops
Build momentum through creative distribution tactics—giveaways, community seeding, Slack/Discord drops, and more.Analyze and optimize
Track performance, identify what's working, and iterate quickly to maximize reach and engagement.Coordinate across teams
Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts.
What We're Looking For
Proven experience creating viral content and campaigns
Deep understanding of what drives virality on LinkedIn and X (Twitter)
Track record of launches that achieved meaningful organic reach
Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts)
Strategic operator who can own the full campaign—not just individual assets
Fast-moving, adaptable, and comfortable operating in high-speed environments
Vacancy posted more than 2 months ago
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