Senior Associate, Social Media Content

JOB SUMMARY & KEY PRIORITIES Active Minds meets the next generation where they are with the mental health messages they need—and that means meeting them on social media. The Senior Associate, Social Media Content translates organizational priorities into compelling, platform-native content and leads day-to-day content execution, coordinating across teams to ensure consistency, quality, and engagement across platforms with a following of over 350,000. The Senior Associate serves as a bridge between strategy and execution, supporting the Manager, Digital Media & Communications while overseeing and mentoring junior team members. This role reports to the Manager and collaborates with colleagues across Marketing & Communications to tell the Active Minds story. ABOUT ACTIVE MINDS Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through programs such as the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster change in how youth discuss mental health and advocate for supports within their communities. To learn more, visit activeminds.org. KEY RESPONSIBILITIES Social Media Content Leadership & Execution Own the day-to-day execution of Active Minds’ social media presence, including posting plans, cross-platform content coordination, and live/real-time content needs. Oversee the monthly content calendar, updated by the Associate, Social Media, to ensure strategic coverage of initiatives relevant to Active Minds programming and goals on a bi-weekly basis. Write content from various perspectives to represent different stakeholders and audiences for overall communication efforts. Lead development and execution of video-forward content for TikTok, Instagram, Snapchat, Facebook, and YouTube in alignment with goals set by the Manager. Translate campaign goals and messaging into engaging social-first content and contribute ideas to enhance reach and engagement. In partnership with the Manager, develop and maintain social media engagement toolkits ( visuals, copy, and schedules ) for partners, chapters, Ambassadors, and Amplifiers. Collaborate with the Visual Brand/Design team to develop visual assets for social channels, partnerships, and toolkits. Support content planning and coordination for major organizational moments including events, campaigns, and partnerships. Team Support & Collaboration Provide day-to-day guidance and oversight to the Social Media Associate and/or interns, including task assignment, content review, and skill development support. Serve as a key point of contact for internal teams seeking social media support, helping gather content and ensure timely execution. Support the Manager by identifying workflow improvements and documenting processes related to social media content creation and publishing. Community Management & Engagement Lead social media community engagement, including responding to comments and messages and fostering a values-aligned online environment. Utilize direct messages and group chats as engagement tools to mobilize audiences around key actions, programs, or resources. Stay current on emerging platform trends and best practices, sharing insights with the broader team. Measurement & Optimization Monitor social engagement and performance metrics, support the preparation of regular reports and insights for internal stakeholders. Use performance data to inform content recommendations and improvements. ABOUT YOU Creative and detail-oriented with strong communication skills. Strong content creator with an eye for platform-native storytelling and audience engagement. Self-starter with a positive attitude who enjoys working proactively and thinking creatively. Comfortable balancing creative execution with coordination and oversight responsibilities. Collaborative, organized, and confident working across teams. Accustomed to working on multiple projects with different deadlines simultaneously. Belief that equity and social justice are important and driven to reflect and act on this belief. Passion for youth mental health and digital storytelling. You need to have: 2-4 years of professional experience in marketing or communications, including social media. Demonstrated experience creating and coordinating social-focused video content. Experience supporting or mentoring junior staff and interns. Comfortable being a featured face on Active Minds social media channels. Familiarity with social media management tools including Canva, Sprout Social, and ClickUp. Digital literacy with Microsoft/Google tools and online collaboration platforms. COMPENSATION This position offers an initial salary of $65,000 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 3 salary band and has the potential to grow to $92,000 over time. FLSA Status: Exempt. Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends. Active Minds recruits, hires, trains, compensates, and promotes staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, or other protected status as required by applicable law. ACTIVE MINDS RECRUITING PROTOCOLS Active Minds will never ask an applicant to send – or send an applicant - a check or any payment or item of value (such as a gift card) in connection with the interview process or job onboarding process. Active Minds will never ask for personal information about an applicant (such as their Social Security number or banking information) until the job onboarding process. Active Minds will never extend a job offer without first conducting multiple rounds of video interviews. The Active Minds interview/hiring process will include at least 3 virtual interviews. All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team. If you are expecting an email from Active Minds, verify the sending domain is activeminds.org and not any variation. For information on protecting yourself from employment scams, please review the Consumer Advice guidelines. #J-18808-Ljbffr Active Minds