Director, Analytics, Global Media Measurement (Media Advertising/Marketing Science) - Contract

Company Description Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale. As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. Helping Our Clients Unlock Growth in the Platform World “Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.” Arthur Sadoun, Chairman and CEO, Publicis Groupe. Opportunity Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. Overview Responsible for driving the adoption, operationalization and sustained usage of the OneMars Measurement & Learning framework across Mars segments, regions and markets. This role will be a critical driver of measurement transformation, helping turn strategy, tools and frameworks into practical ways of working that teams can understand, use and sustain within their assigned segments. This role combines change management, measurement proficiency, collaborator engagement, and operating model rigor. The Measurement Change Lead will partner closely with Measurement Leads, Data Strategy, Reporting, Project Management, Mars collaborators and Publicis capability teams to build the materials, routines, governance, training and enablement needed to scale the framework from global intent into regional and market adoption. The role will monitor Measurement Readiness, surface adoption barriers and help ensure the framework becomes an embedded part of how teams plan, activate, report, optimize and learn. Responsibilities Change Strategy & Adoption Planning: Lead the change strategy for adoption of the OneMars Measurement & Learning framework across assigned Mars segments, regions and markets. Translate framework priorities into practical change plans, adoption roadmaps, collaborator maps, achievement plans, communications and governance routines. Define the operating model required to sustain measurement adoption, including roles, responsibilities, decision rights, cadences, routes for critical issues, handoffs and feedback loops. Partner with Measurement Leads, Data Strategy, Reporting and Project Management teams to align adoption plans with data readiness, reporting rollout, dashboard availability and market implementation timelines. Identify change impacts for each audience group, clarifying what is changing, what remains the same, what is being sunset, and what new behaviours are required from global, regional and local teams. Ensure adoption activity is practical, sequenced and grounded in market realities, rather than limited to framework documentation or one-off training. Global-to-Regional Cascade & Operating Model Design and manage the global-to-regional cascade for the OneMars Measurement & Learning framework, ensuring segment teams understand how global principles translate into regional and market ways of working. Create clear cascade materials for assigned segments, including briefing packs, talking points, workshop materials, collaborator updates, launch communications and leadership readouts. Support regional and market teams in adapting the framework to local maturity, available data, reporting capabilities and existing planning/activation processes while maintaining global consistency. Clarify where the framework connects into the One Mars Process, including growth planning, PESO system design, activation planning, real-time reporting, post-campaign analysis and learning loops. Maintain alignment between segment partners, Mars leadership, Publicis capability teams and agency ecosystem partners so adoption is coordinated and ownership is clear. Playbook Enablement & Measurement Fluency Develop and maintain playbook enablement materials that help teams apply the Measurement & Learning framework consistently across planning, activation, reporting, optimization and post campaign learning. Create user-friendly guidance, FAQs, one-pagers, checklists, training modules, workshop agendas, role-based journeys and onboarding materials for different audiences and maturity levels. Translate measurement concepts, critical metric hierarchies, data definitions, test-and-learn requirements, dashboard usage and learning-library expectations into clear actions for non-technical collaborators. Partner with Measurement Leads and Reporting teams to ensure playbooks reflect live tools, dashboard capabilities, data availability, QA requirements and agreed reporting cadences. Support the creation of reusable templates for Measurement Readiness, test setup, post-campaign learning capture, benchmark development, dashboard adoption and regional feedback collection. Adoption Tracking & Continuous Improvement Own adoption tracking for assigned segments, using Measurement Readiness indicators to monitor whether markets have the people, process, data, tools and governance required to use the framework effectively. Define and maintain Measurement Readiness dashboards or trackers covering adoption achievements, training completion, dashboard access, data availability, reporting compliance, process adherence, collaborator engagement and open risks. Run regular check-ins, workshops and readiness reviews with global, regional and market teams to capture blockers, questions, data gaps, ownership issues and support needs. Convert adoption feedback into continuous improvement actions, including playbook updates, additional training, revised communications, process changes, critical issue items and roadmap adjustments. Prepare concise readouts for senior Mars and Publicis collaborators on adoption progress, readiness risks, decisions required and recommended next steps. Ensure lessons from pilots, dashboard rollouts, QBRs, post-campaign analyses and test-and-learn programs are captured, shared and used to improve future framework adoption. Qualifications Minimum of 7 years of experience in measurement, marketing transformation, change management, analytics operations, media operations, project delivery or client-facing transformation within an agency, consultancy, technology or client-side environment. Proven experience driving adoption of frameworks, operating models, dashboards, playbooks, measurement programs, reporting processes, data governance routines or transformation initiatives across complex partner groups. Experience supporting global-to-regional cascades and market adoption, including collaborator mapping, training, communications, change impact assessment, readiness tracking and continuous improvement. Technical Skills Strong practical understanding of marketing measurement, Measurement & Learning frameworks, benchmark hierarchies, reporting standards, test-and-learn processes, post-campaign analysis, dashboard adoption and data quality requirements. Ability to translate complex measurement and reporting requirements into clear operating models, playbooks, training materials, communications, readiness trackers and collaborator friendly guidance. Experience using adoption, readiness or program-management tools such as SharePoint, Teams, project trackers, dashboards, workflow documentation platforms and reporting systems such as Power BI, Tableau or Datorama. Good understanding of governance, RACI/RAPID models, access management, reporting cadences, QA processes, dashboard usage standards and responsible adoption of AI-enabled measurement tools. Soft Skills Excellent change leadership and partner engagement skills, with the ability to create momentum, build trust and help teams adopt new measurement behaviors sustainably. Strong facilitation and communication skills, including the ability to run workshops, build playbooks, simplify complex topics and explain what is changing in a practical, user-focused way. Highly organized and delivery-focused, with strong operating model discipline, attention to detail and the ability to manage multiple segments, markets, collaborators and workstreams simultaneously. Collaborative and pragmatic, with the ability to surface adoption risks early, resolve ambiguity, reinforce accountability and convert feedback into continuous improvement actions. Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. Benefits Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $65.08 - USD $93.49/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/12/2026. #J-18808-Ljbffr Starcom