Communications Coordinator, Email Marketing

Communications Coordinator, Email Marketing

The University of Iowa Office of Admissions is hiring a dedicated Communications Coordinator, Email Marketing! (100% appointment)

Are you a creative communicator who loves blending strategy, storytelling, and data? This role puts you at the heart of how we connect with future Hawkeyes.

In this position, you'll design and deliver targeted email campaigns using our CRM system, MAUI, and our bulk email platform, Dispatch, ensuring the right message reaches the right audience at the right time. From crafting compelling content to refining audience segmentation, your work will directly shape how prospective students experience Iowa.

You will also have the opportunity to:

• Develop and improve existing segmented email campaigns to best serve the current prospective student audience in coordination with the Assistant Director.
• Assist with staff campus visit programs, as needed.
• Review and edit print materials for recruiting.
• Develop methods for measuring impact and tracking analytics of communication, marketing and social campaigns, and report outcomes accordingly.
• And more!

Required Qualifications:

• Bachelor's degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.
• Minimum of 6 months working in communications, marketing, or related field, or multiple related internships for a recent college graduate.

Competencies Required:

• Demonstrates a working proficiency level in the following competencies:
• effective written and oral communications
• writing and editing strategic, clear, creative and clean copy
• organizational communications including writing copy for email, web, or direct mail marketing campaigns
• bulk email software/services; ability to navigate and troubleshoot
• relationship and team management including experience working within one or more creative team(s)

Desirable Qualifications:

• experience in higher education student recruitment
• experience with media creation, video, audio, graphics, photography, design
• experience with digital advertising, tracking and analytics
• experience with customer relationship management (CRM) systems, building, tracking, and segmenting populations
• experience creating targeted campaigns using bulk email systems
• basic familiarity with relational database concepts
• basic familiarity with HTML
• experience working with Google Analytics

To Apply:

• To be eligible for consideration, applicants must upload BOTH of the following and mark them each as a "Relevant File" to the job submission:
• a current resume
• a cover letter

Job openings are posted for a minimum of 7 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the process.

The University will not sponsor any work authorization for this role.

Work Modality: This position performed fully on-campus and will not be eligible for remote or hybrid work arrangements.

Anticipated Hiring Salary Range $43,240- $45,000, with the top of the range reserved for exceptionally qualified applicants. This position includes a comprehensive and competitive benefits package.

Reach out to Monica Frank to learn more about benefits, compensation practices, and career development opportunities.

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success.

Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance.

Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation.

Join us in making a difference at a leading Big Ten university and premier public research institution.