Marketing & Communications Manager

Job Description

Job Description

Join our dynamic and diverse team of professionals making an impact!

LifeBridge Community Services is a trauma-informed, community-centered nonprofit committed to addressing the complex mental health and wellness challenges faced by youth, adults, and families in the Greater Bridgeport community. We provide trauma-informed services and promote collaboration and shared learning to maximize our impact. Our continuum of mental and behavioral health services includes talk therapy, clinical art therapy, school-based supports, youth development programs, and community education on the biology of trauma and the skills that foster regulation and resilience.

LifeBridge is committed to building a diverse, inclusive workplace where every team member feels a sense of belonging and is valued for their unique contributions. In all interactions-with clients, colleagues, partners, and community members-we strive to embody our core values: to be trauma-informed, respectful, transparent, collaborative, deliberate, and impactful.

As Marketing and Communications Manager, you will shape how clients, community partners, and funders see and engage with LifeBridge. You will own the strategy and execution of our digital and offline marketing, including our website, working closely with the Director of Advancement and colleagues across the organization.

Marketing Strategy and Execution

• Develop and carry out an integrated marketing plan, approved by the Director of Advancement, that covers digital and offline channels and supports LifeBridge's client access, partnership, and fundraising goals.
• Tailor messaging for key audiences, including clients and families, community partners, and funders.
• Develop and implement public awareness campaigns to increase visibility of LifeBridge's services and community impact.

Email Marketing and Social Media

• Manage and execute email marketing, including newsletters, fundraising campaigns, event promotions, audience segmentation and automation.
• Manage LifeBridge's social media presence and execute social media strategies approved by the Director of Advancement across Facebook, Instagram, and LinkedIn (with possible expansion to other platforms).
• Create and oversee a content calendar of stories, program updates, and organizational news, ensuring content is compassionate, accurate, and respectful of client privacy.

Website and Content

• Manage the LifeBridge website on WordPress, including content updates, new pages, event and news postings, and ongoing site organization, ensuring the site is accurate, accessible, and easy to navigate.
• Monitor website performance and use analytics and SEO best practices to improve visibility and user experience.
• Coordinate with our outside web developer on larger design, technical, or security needs.
• Write, edit, and commission content for the web, email, social media and print. Coordinate the development and production of LifeBridge's annual impact report and other reports, including content development, design, editing, and production.

Brand Identity and Design

• Serve as steward of the LifeBridge brand, ensuring a consistent voice and visual identity across all materials.
• Produce or oversee the design work such as flyers, reports, signage, event materials, and social graphics, working with freelancers or vendors as needed.

Event Marketing and Communications

• Lead marketing and communications for LifeBridge events, including the annual Community Symposium, fundraisers, and community engagement activities.
• Develop and execute promotional plans across social media, email, web, media outreach, and press releases.
• Manage event communications, including speaker and sponsor announcements and registration campaigns.
• Oversee production of event materials, including invitations, sponsorship packets, signage, slides, graphics, and sponsor recognition items.
• Manage program book content, design, and production, coordinating deadlines with staff, sponsors, speakers, and vendors.
• Ensure sponsor recognition commitments are accurately reflected across all materials and channels. Create post-event communications, including thank-you messages, recaps, sponsor acknowledgments, and impact highlights.

Measurement and Reporting

• Track and analyze performance across channels, including email, social media, and the website, using data to refine strategy and improve results.
• Report marketing outcomes and provide strategic and tactical recommendations to the Director of Advancement and senior leadership.
• Manage the marketing budget and vendor relationships in coordination with the Director of Advancement.

Required

• Bachelor's degree required
• Demonstrated experience in digital marketing, including writing, design, email marketing, social media management and analytics.
• Experience developing marketing and communications materials for events, campaigns, and organizational initiatives.
• Graphic design experience and proficiency with tools such as Adobe Creative Suite or Canva.
• Strong writing and editing skills, with the ability to adapt tone for different audiences, including clients, community partners, donors and the media.
• Experience managing a brand and maintaining consistent messaging and visual identity.
• Strong project management skills, with the ability to coordinate multiple projects, manage competing priorities, and meet deadlines.
• Comfort working with sensitive subject matter, including mental health, and a commitment to ethical, trauma-informed storytelling.
• Strong relationship-building and interpersonal skills.
• Strong marketing, branding, and communications knowledge.
• Strong written and verbal communication abilities.
• Ability to balance competing priorities and manage multiple projects simultaneously.

Preferred

• Experience managing a website in WordPress.
• Experience in a nonprofit, healthcare, or human services setting.
• Experience with email marketing platforms (such as Constant Contact) and CRM or donor databases.
• Bilingual or multilingual skills, especially Spanish, Haitian Creole, or French.
• Experience supporting nonprofit fundraising efforts, including donor communications, sponsorship recognition, and fundraising events.

Confidentiality: The employee will be required to sign a confidentiality agreement and must adhere to all applicable federal and state confidentiality laws, including HIPAA for protected health information and FERPA for student records. Violation of confidentiality requirements may result in disciplinary action up to and including immediate dismissal.

Physical Requirements & Work Environment: This position works in office, community, and partner settings and requires the ability to sit, stand, walk, lift up to 25 pounds, and travel locally. The work environment ranges from quiet office spaces to active community or program settings and involves regular interaction with staff, clients, donors, partners, and community stakeholders. Occasional evening and weekend work is required.

Disclaimer: The President & CEO may modify this job description based upon agency needs; may require the employee to perform functions beyond those mentioned; and may treat the employee as an at-will employee.