Lead Media Buyer with a path to CMO. $7k/mo base, ~$120k OTE, fully remote.

To apply, fill out the short form at the bottom (2 minutes plus a Loom under 3 minutes). Applications without a Loom are not reviewed.

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

Hi I'm Jared, founder of Practice Partners.

For close to four years we've run Meta ads (Facebook and Instagram) for private-pay therapy practices: lead generation funnels that book consultation calls for licensed therapists. We're growing fast enough that I need a Lead Media Buyer who can run our paid social fluently and build the AI-powered system that takes the company to the next stage.

About us

• 80 client accounts, about 35 live, each spending $30 to $75 a day.
• Adding 3 to 5 new clients a week and launching 3 to 5 campaigns a week.
• Every funnel is the same shape: Meta ad, landing page, form, booked call in GoHighLevel.
• The next stage of growth has to hold 100 to 300 ad accounts without hiring a floor of people. We want to get to an eventual 500-700.

What you'll do

• We have multiple six figures of Meta ads data on therapy and healthcare lead gen. Your first job is to audit every live account and find the gaps in cost per lead, cost per booked call and client results.
• Then you and I agree on an end-to-end process that lets our team launch up to 10 client campaigns a week and optimize them in Ads Manager as needed.
• From there, you run that process across every account.
• You'll build the automation that makes this possible: Claude or ChatGPT, n8n or Make, the Meta Marketing API, Conversions API, and GoHighLevel. If you've already built an AI-powered Meta ads system, say so in your application. That experience matters more than anything else on this list.

The goal of this role

• Get clients good, consistent results so they renew.
• Use what the accounts teach us to find the niches and clients that perform best.
• Every niche that works becomes a market for our own B2B marketing.
• More clients succeeding means more renewals, and more renewals means more money for you. That's where the CMO track comes in.

Who you are

• 5+ years as a Meta ads media buyer, mostly lead generation and call-booking funnels for service businesses: healthcare, mental health, med spa, wellness, coaching, or anywhere a person books a call and then pays for a professional's time.
• You've managed many ad accounts at once at an agency, and you liked it.
• You already use AI every day for launches, optimization, reporting and creative.
• US-based, working Eastern hours. Comfortable on camera, since you'll talk to clients.
• Not ecom-only.

Pay

• About $7,000 a month base, plus bonuses on client results and renewals, for around $120k a year OTE.
• You're paid on what keeps clients renewing: steady cost per booked call and a 2 to 5x return on their ad spend.
• Fully remote, long-term seat that grows into the CMO role. xhyhwjd

How to apply

Fill out the form here: read these applications personally, I look forward to touching base with each of you.

Remote working/work at home options are available for this role.